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Forget the “one-logo-fits-all” mindset. In a world where your brand appears on everything from smartwatches to skyscrapers, your logo needs to do more than just exist. It needs to adapt. ?? What is a Dynamic...
read more... https://letterhanna.com/dynamic-logos-the-shape-shifting-chameleons-of-branding/

Sometimes, less really is more. When your brand name is long (looking at you, International Bureau of Long-Windedness), a full wordmark just isn’t practical. Enter: the Lettermark—a clean, compact, and confident way to showcase identity...
read more... https://letterhanna.com/lettermarks-when-initials-say-it-all/

Emblem logos are the wise elders of the logo world. Classic. Bold. Intricate. They hold power and prestige and often carry a sense of heritage. If logos were houses, emblem logos would be the vintage...
read more... https://letterhanna.com/emblem-logos-tradition-with-a-modern-twist/

Welcome to the realm of abstract logos—where shapes, lines, and color tell stories that words can’t. If logo design were music, abstract logos would be jazz. 🎷 They’re expressive, interpretive, and loaded with meaning—without being...
read more... https://letterhanna.com/abstract-logos-the-art-of-visual-metaphor/

Welcome back, design traveler! You’ve mastered the art of symbols, explored shapes, and learned about responsive logos. Now, it’s time to dig into the world where type does all the talking: wordmarks and lettermarks. If...
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https://letterhanna.com/wordmarks-and-lettermarks-typography-at-work/

Let’s face it: gone are the days when a logo lived only on a signboard, business card, and a fax cover sheet (RIP fax machines 🪦). Now, a logo has to show up on a...
read more... https://letterhanna.com/adaptive-logos-designing-for-a-responsive-world/

Simple logos win. Think Apple, Nike, McDonald’s—clean, clear, unforgettable. Complexity confuses; simplicity sticks. 🍎✔️🍟 #LogoLove #SimpleDesign #IconicLogos #DesignSmart #GraphicDesign #LogoGoals #CleanDesign #CreativeDirection #BrandStrategy #DesignWisdom

Consistency is branding’s secret weapon. Your logo, tone, colors—make them BFFs. Chaos confuses, consistency converts. 🔁 #BrandStrategy #LogoLove

A strong brand isn’t just seen—it’s felt. Good logos are memorable. Great branding? Unforgettable. 💡#DesignWisdom #VisualIdentity

Your logo isn’t your brand. It’s the hello, not the whole conversation. Build a brand that speaks even when your logo’s off-screen. 🎯 #BrandingTips #LogoDesign

You’ve created a logo that turns heads, wins hearts, and maybe even got a standing ovation from your client’s dog. But now it’s time for the unglamorous—yet vital—stuff: protecting that shiny design so nobody rips...
https://letterhanna.com/logo-legalities-copyright-trademark-and-how-to-protect-your-work/

Presenting a logo is about storytelling, strategy, and showmanship. Let’s dive into how to package your design so that clients, stakeholders, or Dribbble followers fall in love at first sight.

So, you’ve got a shiny new logo—awesome. But what now? If you deliver a JPEG and call it a day, prepare for disappointed clients, blurry print jobs, and a branding nightmare. Let’s talk about how...
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https://letterhanna.com/exporting-your-logo-mastering-files-formats-brand-kits/

Redesigning a logo isn’t just giving it a fresh coat of paint. It’s a strategic decision that can make your brand feel more relevant—or completely alienate your audience if you’re not careful. Yep, it’s a...
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https://letterhanna.com/logo-redesign-when-to-evolve-vs-when-to-rebuild/

Trendy vs. Timeless: What’s the Difference? Trendy Designs that follow current popular aesthetics. They’re often eye-catching, modern, and perfect for riding the “now” wave. ?? Good for: Startups, social media brands, fashion, entertainment? Lifespan: 1–3 years if you’re lucky??...
Read more: https://letterhanna.com/trends-vs-timelessness-designing-logos-that-last-or-at-least-dont-age-poorly/

Composition is how the elements of your logo are arranged. It’s no
t just about placing stuff randomly and hoping it looks good (that’s how you get logos that look like ransom notes). It’s the intentional act of balancing visual weight, alignment, spacing, and flow to guide the viewer's eye effortlessly.

Think of your logo as a well-choreographed dance—the shapes, letters, and icons all need to move together without stepping on each other's toes.

Ever wonder why some logos feel powerful while others feel soft or stable? It's not a coincidence—it's shape psychology in action.

Shapes in logo design aren't just about aesthetics. They influence how we perceive a brand, even before reading the name. The human brain associates geometry with emotion—so your logo’s form can instantly communicate ideas like trust, innovation, or fun.

Typography isn’t just about picking a font that looks nice. It’s about choosing a tone of voice for your logo—one that shouts, whispers, charms, or commands. A font can make your brand feel professional, quirky, edgy, playful, elegant, or even revolutionary.

Imagine if McDonald’s used grey instead of red and yellow. Would kids still beg to go there? Would you even see it from the highway? Probably not.
Color isn’t just visual—it's emotional. It’s a ninja sneaking into your subconscious, whispering things like “trust me,” “buy this,” or “this brand is eco-friendly, promise.”

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