π LinkedIn Ads remain the strongest B2B lead driver in 2025.
π Avg CTR: 0.76% (up from 0.56%)
π₯ Lead Gen Forms convert at 13.5%
π― LinkedIn leads are 3Γ more likely to close
π° CPL reduced by 35% using optimized forms
π₯ Growth strategies:
β’ Document Ads (+76% CTR)
β’ Firmographic + Job Title targeting
β’ Retargeting warm audiences (2.3Γ CVR)










