Lmst

#AdsTxt

ICYMI: Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising: DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #DigitalAdvertising #AdsTxt #AdFraud #AIFraud #MarketingStrategy

ICYMI: Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #DigitalAdvertising #AdsTxt #AdFraud #AIFraud #MarketingStrategy

Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #AdsTxt #DigitalAdvertising #AdFraud #AIinAdvertising #PPC

Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising: DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #AdsTxt #DigitalAdvertising #AdFraud #AIinAdvertising #PPC

I've been tracking the adoption of the OWNERDOMAIN and MANAGERDOMAIN variables from Ads.txt 1.1 since it was released on August, and it's not looking great. Adoption is clearly leveling off at very low rates.

Note that these numbers are for sites that have (app-)ads.txts in the top 100k of the Tranco list. Looking at all sites in Well-Known is even worse.

#WellKnown #AdTech #AdsTxt

Chart titled "Ads.txt Variable Coverage (Top 100k)", with time on the X axis, and percent coverage on the Y axis. The "owner" line starts around 7.5% in mid August, and approaches 16% by early December. The "managers" line starts around 4% in mid August, and approaches 10% by early December. The slope of both lines decreases over time.

Chart titled "App-Ads.txt Variable Coverage (Top 100k)", with time on the X axis, and percent coverage on the Y axis. The "owner" line starts around 9% in mid August, and approaches 17% by early December. Its slope decreases over time. The "managers" line starts around 1% in mid August, jumps to over 5% in late August, drops to just below 5% in late October, and stays there.

Mit einer neuen Studie zeichnet Google ein erschreckendes Bild des grassierenden Werbebetrugs: Teilweise wurden mehr als fünfzigmal so viel Werbung verkauft, wie die gebuchten Websites tatsächlich ausgespielt haben. https://www.heise.de/newsticker/meldung/Google-Werbebetrueger-kassierten-1-27-Milliarden-Dollar-pro-Jahr-3916667.html #Adstxt #Google #Online-Werbung #Werbebetrug

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