IAB Europe seeks industry input on ID solutions mapping: IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping. https://ppc.land/iab-europe-seeks-industry-input-on-id-solutions-mapping/ #IABEurope #AdTech #DigitalMarketing #Advertising #Addressability

European advertisers struggle with trust gaps despite digital growth forecasts: IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent. https://ppc.land/european-advertisers-struggle-with-trust-gaps-despite-digital-growth-forecasts/ #DigitalAdvertising #CTVInvestment #AdTech #PerformanceMeasurement #IABEurope

📰 ** Informations-Update: **

✨ #Chatgpt Free & Go: Werbung in #Ki-Antworten

🔗 https://www.adalta.info/pdf/index.html?title=prstn_update_115909365709889495&lang=de
[ Verfügbar in 🇩🇪 (lang=de)//Available in 🇺🇸 (lang=en)//Disponible en 🇫🇷 (lang=fr) ]

#Update #Technews #Openai #Adtech #Monetarisierung #AISummary #Bot

ChatGPT Free & Go: Wenn die Antwort plötzlich ein Werbeblock ist

https://techupdate.io/kuenstliche-intelligenz/chatgpt-free-go-wenn-die-antwort-ploetzlich-ein-werbeblock-ist/50789/

#chatgpt #ki #technews #openai #adtech #monetarisierung

Atlantic sues Google claiming ad tech cheated publishers out of billions: The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company. https://ppc.land/atlantic-sues-google-claiming-ad-tech-cheated-publishers-out-of-billions/ #Google #AdTech #Antitrust #Publishers #Monopoly

Platform failures hit publishers as AI commerce protocols arrive: Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy. https://ppc.land/platform-failures-hit-publishers-as-ai-commerce-protocols-arrive/ #AIMarketing #DigitalMarketing #AdTech #PublisherRevenue #Ecommerce

Impact.com just kicked Honey off its network for hiding cookie theft: Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers. https://ppc.land/impact-com-just-kicked-honey-off-its-network-for-hiding-cookie-theft/ #Impact #Honey #AffiliateMarketing #AdTech #DigitalMarketing

🚀📊 Audacy x Podscribe = smarter audio ad tracking! Boosting ad attribution & advertiser confidence in podcasting.

👉 https://thepodcasting.org/audacy-integrates-podscribe-to-boost-audio-ad-attribution-and-advertiser-confidence/

#Audacy #Podscribe #PodcastAds #AdTech #AudioAttribution #PodcastGrowth #AdvertiserInsights 🎧💡

Ad tech veteran slams IAB's 2026 agenda for abandoning publishers: Industry founder challenges Interactive Advertising Bureau to address existential revenue crisis facing digital media companies amid AI traffic collapse https://ppc.land/ad-tech-veteran-slams-iabs-2026-agenda-for-abandoning-publishers/ #AdTech #Publishing #DigitalMedia #IAB #RevenueCrisis

In interviews with 35 adult participants, we observed that visitors to these sites may not clearly realize what is going on with third-party cross-site tracking.

When hosting information pages with potentially-sensitive implications, it may be preferable to use a self-hosted analytics application. At least, preferable for the website visitors.

https://arxiv.org/abs/2601.04485

2/2

#privacy #surveillance #adtech

Many health information websites leak page visit data to third parties such as #google. These websites include Canadian and provincial health portals. According to the Blacklight Privacy Inspector, only #Ontario, #BritishColumbia, and the #Canada health portal were free of 3rd-party tracking when we collected the data.

https://arxiv.org/abs/2601.04485

1/2

#privacy #surveillance #adtech

Google ad platform failures slash publisher revenue up to 90% overnight: Google Ad Manager and AdSense experienced simultaneous technical disruptions on January 13-14, triggering widespread revenue declines of 50-90% for publishers. https://ppc.land/google-ad-platform-failures-slash-publisher-revenue-up-to-90-overnight/ #GoogleAds #AdTech #PublisherRevenue #DigitalMarketing #AdSense

IAS automates supply path optimization to eliminate manual campaign work: Integral Ad Science launches automated supply path optimization eliminating manual oversight while achieving 33% conversion increases and quality spend jumps from 88% to 97% in one month. https://ppc.land/ias-automates-supply-path-optimization-to-eliminate-manual-campaign-work/ #SupplyPathOptimization #AutomatedMarketing #DigitalAdvertising #AdTech #ConversionRate

AdMonsters joins AdExchanger in publisher community power play: AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes. https://ppc.land/admonsters-joins-adexchanger-in-publisher-community-power-play/ #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

Bạn muốn kiểm soát hoàn toàn quảng cáo trong app? Các nền tảng như Google AdMob, Unity Ads, Facebook Audience Network cho phép lọc nội dung và chặn một số quảng cáo, nhưng không cho phép chọn riêng từng quảng cáo. Để có kiểm soát tối đa, bạn có thể mua quảng cáo trực tiếp hoặc hợp tác với mạng lưới quảng cáo riêng. #adtech #quảngcáo #app #monetization #kiểmsoát #ads #adscontrol

https://www.reddit.com/r/SaaS/comments/1qbqbhs/ad_providers_that_give_full_control_over_ads_shown/

Ad industry veterans explain why AdCP isn't competing with real-time bidding: Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today. https://ppc.land/ad-industry-veterans-explain-why-adcp-isnt-competing-with-real-time-bidding/ #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

"#Meta & #Google take 51 cents out of every advertising dollar. Before the rise of surveillance advertising, the ad industry's share of dollars amounted to +/- 15%. The Meta/Google #adtechduopoly has cornered the ad market, and they illegally colluded to rig it, which allows them to steal billions from media outlets, all over the world.What would a #predistribution approach to #adtech look like? Canada[#Brasil] could ban the collection and sale of consumer data outright…"
https://pluralistic.net/2026/01/10/markets-are-regulations/

Criteo sets Luxembourg vote as ad platform seeks capital flexibility: Criteo schedules February 27, 2026 shareholder meeting for Luxembourg redomiciliation vote, streamlining corporate structure with direct Nasdaq listing. https://ppc.land/criteo-sets-luxembourg-vote-as-ad-platform-seeks-capital-flexibility/ #Criteo #Luxembourg #AdTech #CapitalFlexibility #ShareholderMeeting

🐺➡️🐶: In an era where turning off ad-blockers is the zenith of human achievement, a #clickbait headline teases you with ancient canine transformation secrets. Spoiler alert: your #JavaScript and cookies are the real #evolution here. 🍪💻
https://www.economist.com/christmas-specials/2025/12/18/how-wolves-became-dogs #caninetransformation #adtech #HackerNews #ngated

Measurement is driving #MarTech-#AdTech convergence

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems

https://content-naf.emarketer.com/measurement-driving-martech-adtech-convergence

#DigitalMarketing