IAB Europe opens public comment on commerce media standards: IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14. https://ppc.land/iab-europe-opens-public-comment-on-commerce-media-standards/ #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

@krypt3ia Will a $1 donation to the #crowdfunding campaign confer to me 1 vote that I might cast if I wanted to suggest another naming option, such as "industry groupwank"? I think I would be willing to donate on this basis.

Also there's a joke about signal:noise ratios and Dr Shannon's work out of Bell Labs, that would lead to another witty name suggestion, but I can't see the answer yet. Maybe I ought to feed the matter into an LLM.

#advertisingStandards #linkedIN #hostileTakeOver

@crystalzenith

On the contrary, I do have to use #YouTube, as that's where the independent musician whose music I was listening to published xyr work.

There is no way that a 1 hour 20 minute long advertisement meets the 9 minutes per hour rule, let alone the 7 minutes per hour one.

#Ofcom #AdvertisingStandards

IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #IABTechLab #AdvertisingStandards #PrivacyCompliance #LiveStreaming

IAB and IAB Europe release In-Store Retail Media measurement standards for public comment: New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector. https://ppc.land/iab-and-iab-europe-release-in-store-retail-media-measurement-standards-for-public-comment/?utm_source=dlvr.it&utm_medium=mastodon #IAB #RetailMedia #AdvertisingStandards #MediaMeasurement #DigitalMarketing

Just over a year ago, the two ads that I saw in the most prominent spot on Facebook’s Web site–at the top-right corner–had me think for a moment that I was seeing double. They mimicked the notifications, messages and menu buttons above, a form of impersonation banned by ad-standards policies at online platforms that want to stay in business.

The “Using Meta Intellectual Property and Licenses” page, linked to from Meta’s ad-standards page, makes that much clear. The text there bans content depicting Meta user interfaces in a manner that:

Is an inaccurate depiction of the current appearance, features, or functionality of the products.

Modifies the user interface in any way, such as adding special effects, interference or animation.

Uses elements of the user interface separately or individually

Does not depict the user interface within the context of a relevant device like a mobile or desktop.

And the text of these ads–each saying I had new messages, with a link to a .shop address below–also seemed an unambiguous case of deceptive behavior. I filed a report but don’t remember what Facebook did with it and can’t check anyway, because there’s no record of my report in Facebook’s “Support Inbox.”

I do, however, know what Facebook did when I reported two new ads last week that took this deceptive template and twisted it to suggest that my Facebook account was in danger, as you can see in the image above. The response to both of my reports, received Wednesday morning: “We didn’t remove the ad.”

This should have been an easy call. Advertising policies should rank among the top rules at an advertising-supported platform–having some ads look like scams makes readers wonder how many other advertisers are trying to rip them off and pollutes the well for legitimate businesses.

(I could say the same about the garbage ads that keep crawling out of the programmatic-advertising cesspool, but that’s another post.)

But while I’m dismayed to see Facebook trip over its own shoelaces this badly, I am not susprised. So much of the user experience on that platform now–the incessant suggestions that I join groups and follow pages tangentially related to my interests, the increasingly ad-dense layout of my feed, the chaotically-sorted algorithm that reveals friends were in town days after they left, the scattershot “People You May Know” suggestions–speaks to no higher priority than trying whatever might momentarily push #engagement.

Inconveniently enough, Facebook remains the leading place online for me to see what most friends and family are up to, followed more or less by Instagram. So this company continues to get its chances to monetize my eyeballs.

I can, however, choose where I try to promote my own work. And Facebook left that list years ago, because of the reasons above and because of this company’s history of rug-pulling newsrooms. My public page that once seemed like a valuable bit of reader outreach might as well be covered in cobwebs; I last posted anything there in April, a link to a PCMag story about Meta’s content-moderation machinery running amok that closed with a reminder to look me up on Patreon. These days, I can’t even be bothered to delete the scam notifications on my page from fraudsters impersonating Facebook support staff.

In other words: Don’t even think of suggesting that I put more time into Threads.

https://robpegoraro.com/2024/10/03/facebook-ad-standards-look-like-yet-another-area-where-meta-has-lowered-its-standards/

#advertisingPolicies #advertisingStandards #engagement #facebook #FacebookAds #fakeAds #meta #onlineAds #rules #scamAds

@throg

#Facebook has refused to remove some literal fake news?

#Meta #USPolitics #AdvertisingStandards

A hurried poor substitute for a proper @lindasgoluppiart task.

Today:

For 1 minute, look at your own teeth in a mirror. As you do so, try to make up an advertisement for your favourite brand of toothpaste.

Do not use the words "recommend", "sugar", "dentist", "disease", "treat", "cure", "repair", or "chocolate".

Harder than it seems, isn't it?

#SlowLife #teeth #AdvertisingStandards #toothpaste

Tell me that I am not the only one annoyed by the fact that #McDonalds, in its latest pseudo-teletext advertisement, has incorrectly used the Ceefax clock instead of the Oracle one, has used the wrong page number for holidays (200, not 301), and has cheated on the font on sub-page 3/3.

#teletext #AdvertisingStandards

In the world of things that companies will get away with when advertising watchdogs turn a blind eye, an old contender is back.

The AA, which once proclaimed itself the 4th emergency service, much to the annoyance of the actual 4th emergency service, in an advertisement that declares that it has a service for everything, has a road sign where the pointer towards Enormous Swirling Vortex …

… points in the *opposite* direction to #Swindon .

#TheAA #AdvertisingStandards

@wood5y

Which is odd, because the ASA says that that sort of thing is exempt from the code that Global is obliquely referring to.

https://www.asa.org.uk/advice-online/political-advertising.html

#AdvertisingStandards

Sarah Williams, Jeep New Zealand’s Marketing & Communications Manager wildy waving the greenwashing brush around today.

You might get low #emissions for the firs 40 km, but Jeep are notorious for high emissions, including up to 374g/km (although none of that is in the media or website)

So before you buy yourself a Jeep to get to Countdown, consider that virtually every other vehicle has lower emissions (and publishes them)

Sorry Sarah #Jeep #NZ #AdvertisingStandards

🤔 #TwitterBlue #AdvertisingStandards

Rule 3.18 of the CAP Code states that "quoted prices must include non-optional taxes, duties, fees and charges that apply to all or most buyers. However, VAT-exclusive prices may be given if all those to whom the price claim is clearly addressed pay no VAT or can recover VAT. Such VAT-exclusive prices must be accompanied by a prominent statement of the amount or rate of VAT payable".

https://www.asa.org.uk/advice-online/compulsory-costs-and-charges-vat.html