Lmst

Misleading UK adverts for ’very low emission’ wood-burning stoves banned https://www.theguardian.com/environment/2025/nov/06/misleading-uk-adverts-for-very-low-emission-wood-burning-stoves-banned #AdvertisingStandardsAuthority #Airpollution #Environment #Pollution #UKnews

AU Vodka ads banned after watchdog rules they broke alcohol marketing rules

ASA ruling

The Advertising Standards Authority (ASA) upheld two complaints against the company, relating to three separate ads seen on TikTok and Facebook earlier this year.

One TikTok video featured Love Island star Lucinda Strafford receiving a gold AU Vodka vending machine filled with cans of the brand’s Juicy Peach flavour. The ASA said the post could not guarantee it was kept away from under‑18s, given TikTok’s algorithm and the show’s popularity with younger audiences.

Two further Facebook ads featured US influencer Kai Cenat, who was 23 at the time, and another woman aged 24. Both were shown drinking AU Vodka products. The ASA ruled that alcohol ads must not feature anyone under 25 in a significant role, and therefore both posts broke the rules.

Company response

AU Vodka argued that Strafford was over 25 and that her audience demographics showed the majority of her followers were adults. They also said the Cenat ad was intended for US audiences, where the legal threshold is lower, and admitted the 24‑year‑old in the third ad was included by mistake.

The company told the regulator it had tightened its internal compliance checks and removed the offending content.

Watchdog’s decision

The ASA said AU Vodka had not taken sufficient care to prevent under‑18s from seeing the TikTok promotion, and that the use of under‑25s in the other ads was a clear breach of the CAP Code.

The watchdog ordered that the ads must not appear again in their current form and told AU Vodka to ensure future campaigns were appropriately targeted and featured only people aged 25 or over.

Background

AU Vodka, founded in Swansea in 2015, has grown rapidly into one of the UK’s best‑known spirits brands, with celebrity endorsements and a strong social media presence. The ruling is the latest reminder of the strict rules governing alcohol marketing online.

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#advertising #AdvertisingStandardsAuthority #ASA #AuVodka #foodDrink #influencer #KaiCenat #LoveIsland #LucindaStrafford #Marketing #TikTok #vodka

Screenshot of a banned TikTok advert where Love Island’s Lucinda Strafford received a gold AU Vodka vending machine stocked with Juicy Peach flavour, ruled in breach of alcohol advertising rules by the ASA.

Two ‘misleading’ heat pump adverts banned by UK watchdog https://www.theguardian.com/business/2025/aug/06/two-misleading-heat-pump-adverts-banned-uk-watchdog #AdvertisingStandardsAuthority #Energyindustry #Advertising #Environment #Heatpumps #EDFEnergy #Business #UKnews

ASA cracks down on online pharmacies advertising weight loss injections https://www.theguardian.com/business/2025/jul/09/asa-cracks-down-on-online-pharmacies-advertising-weight-loss-injections #AdvertisingStandardsAuthority #Pharmaceuticalsindustry #Dietsanddieting #Consumeraffairs #Onlineshopping #Lifeandstyle #Advertising #NickyMorgan #Regulators #Diabetes #Business #Politics #Obesity #Society #Health #UKnews #Money #Media

Period drama: Here We Flo pulls ‘plastic-free’ pledge amid row over green claims https://www.theguardian.com/business/2025/jun/27/here-we-flo-plastic-free-period-care-mooncup #CompetitionandMarketsAuthority #AdvertisingStandardsAuthority #Retailindustry #Environment #Advertising #Business #UKnews #Media

Next advert banned for featuring ‘unhealthily thin’ model

https://fed.brid.gy/r/https://metro.co.uk/2025/02/12/next-advert-banned-featuring-unhealthily-thin-model-22541668/

‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK https://www.theguardian.com/society/2024/dec/26/experts-concern-promotions-weight-loss-jabs-uk #AdvertisingStandardsAuthority #Pharmaceuticalsindustry #Health&wellbeing #Dietsanddieting #Medicalresearch #Retailindustry #Lifeandstyle #Advertising #Business #Obesity #Society #Science #Health #UKnews #Media

Shrinking waistlines and growing profits: the weight-loss drug boom https://www.theguardian.com/society/2024/dec/26/shrinking-waistlines-and-growing-profits-the-weight-loss-drug-boom #AdvertisingStandardsAuthority #Pharmaceuticalsindustry #Dietsanddieting #Retailindustry #Lifeandstyle #Advertising #Regulators #Business #Obesity #Society #Science #UKnews #Health #Media #Boots

‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK https://www.theguardian.com/society/2024/dec/26/experts-concern-promotions-weight-loss-jabs-uk #AdvertisingStandardsAuthority #Pharmaceuticalsindustry #Health&wellbeing #Dietsanddieting #Medicalresearch #Retailindustry #Lifeandstyle #Advertising #Business #Obesity #Society #Science #Health #UKnews #Media

Shrinking waistlines and growing profits: the weight-loss drug boom https://www.theguardian.com/society/2024/dec/26/shrinking-waistlines-and-growing-profits-the-weight-loss-drug-boom #AdvertisingStandardsAuthority #Pharmaceuticalsindustry #Dietsanddieting #Retailindustry #Lifeandstyle #Advertising #Regulators #Business #Obesity #Society #Science #UKnews #Health #Media #Boots

Katie Price Instagram post banned by advertising watchdog over diet claim https://www.theguardian.com/media/2024/apr/03/katie-price-instagram-post-banned-by-advertising-watchdog-over-diet-claim #AdvertisingStandardsAuthority #Dietsanddieting #Digitalmedia #Lifeandstyle #Advertising #Socialmedia #KatiePrice #Regulators #Technology #Instagram #Business #UKnews #Media #Meta

#UK ad watchdog to crack down on ‘#biodegradable’ and ‘#recyclable’ claims

Consumers left angry and dismayed when they found out the truth about these terms, says #AdvertisingStandardsAuthority study
https://www.theguardian.com/environment/2023/dec/04/ad-regulator-to-crack-down-on-biodegradable-and-compostable-claims-aoe
#ASA #TooLittleTooLate #ClimateChange #Environment #Sustainability #Greenwash

L’autorità britannica per la pubblicità sanziona il greenwashing di Shell https://altreconomia.it/lautorita-britannica-per-la-pubblicita-sanziona-il-greenwashing-di-shell/ #Advertisingstandardsauthority #combustibilifossili #energierinnovabili #greenwashing #rinnovabili #regnounito #Attualità #fossili #repsol #shell #ASA

UK advertising authority set guidance for in-game purchases - http://feedproxy.google.com/~r/RockPaperShotgun/~3/hDbeOxiC9Ek/uk-advertising-authority-set-guidance-for-in-game-purchases #AdvertisingStandardsAuthority #microtransactions #UnitedKingdom #Blockbuster #Indie

UK Regulators Tell Apple to Cease ‘Beyond HDR’ Pro Display XDR Claim

Apple is adjusting its marketing in the United Kingdom following an investigation by the country's Advertising Standards Authority (ASA). The investigation called into question language that Apple used that stated the Pro Display XDR was "far beyond HDR," among other claims.

Apple's Pro Display XDR was one of the most exceptional monitors any Apple user could have purchased when it was released and carried a hefty price tag as a result. PetaPixel recently revisited the Pro Display XDR to see how the $5,000 monitor (or $6,000 if you choose the nano-texture glass) holds up today, as it has not seen a price change since its introduction.

And as is noted there, Apple did an excellent job bringing $30,000 reference display quality to a monitor that costs considerably less than that and even though it's now nearly two years old, it still is one of the best high-end displays on the market. But tech moves fast, and Apple is no longer alone at the top when it comes to excellence at this price. The Dell mini-LED 4K HDR monitor, which also costs $5,000, has many features that might make it a better choice for more people.

Apple is the king of marketing though and, as a result, the Pro Display XDR is likely still quite popular. That's probably why the ASA had to step in and address complaints about some of the claims Apple makes with regard to the monitor's prowess despite its age.

According to Engadget, as of today the Apple is no longer marketing the display as such on its product page in the United Kingdom following complaints that the ASA had received over how Apple markets the monitor. Additionally, 9to5Mac notes that the company also needed to specify that the monitor only supports 99% of the P3 color gamut, as the complaint noted that the marketing was misleading customers into believing that it was capable of 100% of that color gamut.

Below you can see the different language used on the United States-based website compared to what is seen on the UK version of the same product page:

Language as it appears on the US product page. Language as it appears on the UK product page.

In the color section, the UK version now has a note next to the P3 color gamut claim that clarifies how much of the gamut the monitor is able to reproduce:

A final complaint to the ASA called into question Apple's 1,000,000:1 contrast ratio, though as the case has been "informally resolved" as of April 7 and the contrast ratio claim is still present on Apple's UK website, changing that language appears to not have been a part of the resolution. 9to5Mac says that it is being told Apple is in the midst of having an independent test confirm the claim.

Only the United Kingdom's version of the Apple Pro Display XDR product page is affected by these changes.

#equipment #industry #news #6k #adobergb #advertisingstandardsauthority #apple #appleprodisplayxdr #blooming #dcip3 #display #hdr #hdr10 #hdrmonitor #ips #lcd #led #monitor #monitorreview #oled #photoediting #photoeditingmonitor #postprocessing #prodisplayxdr #regulation #thunderbolt #ukregulators