Trade Desk launches Deal Desk to manage advertising deals https://ppc.land/trade-desk-launches-deal-desk-to-manage-advertising-deals/ #TradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTech #DealDesk
Trade Desk launches Deal Desk to manage advertising deals https://ppc.land/trade-desk-launches-deal-desk-to-manage-advertising-deals/ #TradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTech #DealDesk
Trade Desk launches Deal Desk to manage advertising deals: New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis. https://ppc.land/trade-desk-launches-deal-desk-to-manage-advertising-deals/ #TradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTech #DealDesk
ICYMI: Redfin taps Magnite for advertising tech https://ppc.land/redfin-taps-magnite-for-advertising-tech/ #Redfin #Magnite #AdvertisingTech #RealEstate #CommerceMedia
ICYMI: Redfin taps Magnite for advertising tech: Residential real estate brokerage partners with ad tech giant to build commerce media network. https://ppc.land/redfin-taps-magnite-for-advertising-tech/ #Redfin #Magnite #AdvertisingTech #RealEstate #CommerceMedia
ICYMI: Yahoo's conversion API aims to solve measurement hurdles in cookieless world https://ppc.land/yahoos-conversion-api-aims-to-solve-measurement-hurdles-in-cookieless-world/ #Yahoo #ConversionAPI #DigitalMarketing #CookielessFuture #AdvertisingTech
ICYMI: Yahoo's conversion API aims to solve measurement hurdles in cookieless world: New solution allows advertisers to unify online and offline conversion tracking in real-time. https://ppc.land/yahoos-conversion-api-aims-to-solve-measurement-hurdles-in-cookieless-world/ #Yahoo #ConversionAPI #DigitalMarketing #CookielessFuture #AdvertisingTech
Digital ad libraries addresses industry transparency demands https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #MarketingStrategy #AdvertisingTech #DigitalMarketing
Digital ad libraries addresses industry transparency demands: Major platforms provide centralized repositories as advertising oversight intensifies. https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #MarketingStrategy #AdvertisingTech #DigitalMarketing
ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals https://ppc.land/broadsign-debuts-ai-tool-for-out-of-home-ad-creative-approvals/ #OutOfHomeAds #AdvertisingTech #AIAssistant #DigitalMarketing #CreativeApproval
ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals: New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025. https://ppc.land/broadsign-debuts-ai-tool-for-out-of-home-ad-creative-approvals/ #OutOfHomeAds #AdvertisingTech #AIAssistant #DigitalMarketing #CreativeApproval
Major privacy breakthrough transforms digital advertising data sharing https://ppc.land/major-privacy-breakthrough-transforms-digital-advertising-data-sharing/ #DigitalAdvertising #DataPrivacy #AdvertisingTech #PrivacyProtocol #AudienceMatching
Major privacy breakthrough transforms digital advertising data sharing: IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising. https://ppc.land/major-privacy-breakthrough-transforms-digital-advertising-data-sharing/ #DigitalAdvertising #DataPrivacy #AdvertisingTech #PrivacyProtocol #AudienceMatching
ICYMI: Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia https://ppc.land/magnite-expands-programmatic-advertising-on-samsung-tv-plus-in-southeast-asia/ #ProgrammaticAdvertising #SamsungTVPlus #DigitalMarketing #SoutheastAsia #AdvertisingTech
ICYMI: Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia: Magnite and Samsung Ads partner to bring programmatic advertising to Samsung TV Plus in Southeast Asia. https://ppc.land/magnite-expands-programmatic-advertising-on-samsung-tv-plus-in-southeast-asia/ #ProgrammaticAdvertising #SamsungTVPlus #DigitalMarketing #SoutheastAsia #AdvertisingTech
Taboola reports Q3 Growth and raises 2024 targets amid AI expansion: Advertising tech company Taboola posts 20% revenue growth to $433M in Q3 2024, showing momentum in partnerships and AI adoption. https://ppc.land/taboola-reports-q3-growth-and-raises-2024-targets-amid-ai-expansion/?utm_source=dlvr.it&utm_medium=mastodon #Taboola #AdvertisingTech #AIGrowth #Q3Results #RevenueGrowth
Xumo-PubMatic alliance expands programmatic CTV advertising capabilities: New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology. https://ppc.land/xumo-pubmatic-alliance-expands-programmatic-ctv-advertising-capabilities-2/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #CTV #Streaming #DigitalMarketing #AdvertisingTech
Amazon expands its AI-powered advertising tools, now allowing US advertisers to create audio ads using generative AI, currently available in beta! 🎧 Plus, they’ve launched an AI creative studio. How will this reshape the advertising landscape? #Amazon #AIMarketing #AdvertisingTech
Amazon debuts an AI-powered video generator in beta for select US advertisers, transforming a single product image into a dynamic, few-second video showcase. #Amazon #AI #VideoMarketing #Ecommerce #AdvertisingTech
🔥 🔥 🔥 New story out: Wenn ein Schweizer Medienhaus unter anderem mit Cookies & Analytics des russischen Big Tech-Riesen #Yandex Geld verdient...liefert es seine Leserschaft direkt an den Kreml, FSB & russische Ransomware-Hacker aus.
Seit der Aufsplittung gehört der russische Yandex-Teil mehr oder weniger dem russischen Staat. Darunter fällt der ganze #AdvertisingTech-Teil.
17 Schweizer Lokalmedien (La Gruyère, Reussbote, Wohler Anzeiger etc) haben genau dies getan.
https://www.republik.ch/2024/05/30/datenexpress-richtung-kreml