#BrightEdgeInsights

2024-04-01

Social media success is increasingly vital as search engines incorporate AI into their platforms. Google's experimentation with Gemini AI and the introduction of generative AI search for beta testing marks a significant shift in marketing strategies.

This evolution transforms the search landscape, prompting marketers to adapt. Insights from Jim Yu, BrightEdge's founder, shed light on navigating these changes.

forbes.com/sites/cmo/2024/03/2

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