How #DavidOgilvy was invented. Then how @Ogilvy was. We review @kennethroman6’s #biography #KingofMadisonAvenue http://wp.me/P23AlC-yg

Creatividad Más Allá de las Métricas / Creativity Beyond Metrics

https://www.linkedin.com/posts/federicoantin_davidogilvy-publicidad-advertising-activity-7326604622821769217-bZJT

📷 Rob Mieremet / Anefo

#DavidOgilvy #publicidad #advertising #marketing #creatividad #creativity #KPI #OKR #métricas #metrics #marcas #brands #branding #storytelling #contenido #content #Linkedin

How do you transform the charisma and insight of one person into the culture of an entire global agency? This and other questions in our review of #QuotationsofDavidOgilvy: http://the-agency-review.com/quotations-ogilvy @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies

.#OgilvyOnAdvertisingInTheDigitalAge isn’t just an updating of #DavidOgilvy’s 1985 classic. It is a complete rethinking of #advertising in the context of digital. Because that’s what’s required. Our review:

https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age

@Ogilvy @BloomsburyPub #digitaladvertising

A classic #memo from #advertisinglegend #DavidOgilvy on #HowToWrite dated September 7, 1982

#HowToWrite
A #memo by #DavidOgilvy
#classic #wisdom #legend #advertising
1. Read the Roman-Raphaelson book on writing
2. Write the way you talk.
3. Use short words, short sentences and short paragraphs
4. Never use jargon words
5. Never write more than 2 pages
6. Check your quotations
7. Never send a letter or memo on the day you write it.
8. Get a colleague to improve it
9. Make sure it is crystal clear what you want the recipient to do
10. If you want action, don't write.