Digital Advertising Alliance sides with ad tech in Washington political ad case: Major platforms abandoned Washington political advertising after state imposed disclosure requirements that industry group argues create unconstitutional burdens. https://ppc.land/digital-advertising-alliance-sides-with-ad-tech-in-washington-political-ad-case/ #DigitalAdvertising #AdTech #PoliticalAdvertising #DisclosureRequirements #DigitalMarketing

UK gambling regulator thumps META hard on it's seeming inability to spot/remove ads for illegal gambling sites.

“It could leave you with the impression they are quite happy to turn a blind eye and continue taking money from criminals and scammers until someone shouts about it.” https://www.theregister.com/2026/01/20/uk_gambling_comission_criticizes_meta/ #Gambling #Meta #UK #Ads #DigitalAdvertising #IllegalGambling #LegalGambling #Betting #AI

European advertisers struggle with trust gaps despite digital growth forecasts: IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent. https://ppc.land/european-advertisers-struggle-with-trust-gaps-despite-digital-growth-forecasts/ #DigitalAdvertising #CTVInvestment #AdTech #PerformanceMeasurement #IABEurope

IAS automates supply path optimization to eliminate manual campaign work: Integral Ad Science launches automated supply path optimization eliminating manual oversight while achieving 33% conversion increases and quality spend jumps from 88% to 97% in one month. https://ppc.land/ias-automates-supply-path-optimization-to-eliminate-manual-campaign-work/ #SupplyPathOptimization #AutomatedMarketing #DigitalAdvertising #AdTech #ConversionRate

How contextual targeting doubled Super Bowl ad ROI last year: Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day. https://ppc.land/how-contextual-targeting-doubled-super-bowl-ad-roi-last-year/ #SuperBowl #AdROI #ContextualTargeting #MarketingStrategy #DigitalAdvertising

Spend-based carbon measurements overstate ad emissions by 450%: Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology. https://ppc.land/spend-based-carbon-measurements-overstate-ad-emissions-by-450/ #CarbonFootprint #DigitalAdvertising #Sustainability #EcoFriendly #AdTech

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

Unime Network mang đến giải pháp toàn diện giúp doanh nghiệp tối ưu quảng cáo trên nền tảng số, từ thiết lập cấu trúc tài khoản, quản lý ngân sách, sáng tạo nội dung, tuân thủ chính sách đến bảo vệ thương hiệu. Với hệ sinh thái tích hợp, doanh nghiệp có thể nâng cao hiệu quả chiến dịch và tối đa hóa ROI trong môi trường số cạnh tranh.

#UnimeNetwork #DigitalAdvertising #QuangCaoSo #ToiUuHoa #DoanhNghiep #Marketing #AdTech #HệSinhTháiSố #DigitalMarketing #ThươngHiệuSố

https://vietnamnet.vn/uni

Working with an experienced advertising agency in Vietnam can significantly elevate your brand’s presence and help you reach the right audience across multiple digital platforms.
Website: https://ondigitals.com/
#advertisingagencyinvietnam #digitaladvertising #brandgrowth #OnDigitals

🔥 Podcast ad measurement just got smarter! New tools from the ANA 2025 report are helping marketers sharpen advertising ROI like never before — get ahead of the competition now

👉 https://thepodcasting.org/new-podcast-measurement-tools-sharpen-advertising-roi-in-2025-ana-report/

#PodcastMarketing #AdTech #ROI #ANAReport #PodcastAds #MarketingInsights #DigitalAdvertising #MeasureWhatMatter

Microsoft kills free Prebid Cache publishers rely on for video ads: Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery. https://ppc.land/microsoft-kills-free-prebid-cache-publishers-rely-on-for-video-ads/ #Microsoft #PrebidCache #VideoAds #DigitalAdvertising #AdTech

Custom AdTech Development Strategy | Build, Buy, or Integrate?

https://www.tuvoc.com/blog/custom-adtech-development-build-or-buy/

Choosing the right Custom AdTech development strategy can define campaign success. Explore the pros and cons of building, buying, or integrating AdTech platforms for smarter growth.
#AdTech
#CustomAdTech
#AdTechDevelopment
#MarTech
#DigitalAdvertising
#ProgrammaticAdvertising
#SaaSDevelopment

Television hasn’t disappeared — it’s evolved. People still watch the big screen in their living rooms, but instead of flipping through channels, they often navigate apps. Local TV remains the home for community news and weather. Connected TV (CTV) is where on-demand entertainment lives — Netflix, Hulu, YouTube TV, Prime Video. Same big screen. Two different entry points. https://georgefeola.io/why-ctv-local-tv-advertising-matters-for-local-businesses/?utm_source=mastodon&utm_medium=social&utm_campaign=ctv_local_tv_article
#marketingstrategy #LocalTV #DigitalAdvertising

AI takes first steps onto television home screens for nonprofit advertising: Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets. https://ppc.land/ai-takes-first-steps-onto-television-home-screens-for-nonprofit-advertising/ #AI #NonprofitAdvertising #StreamingTV #DigitalAdvertising #MarTech

Belgian data watchdog targets adtech with sweeping enforcement strategy: Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection. https://ppc.land/belgian-data-watchdog-targets-adtech-with-sweeping-enforcement-strategy/ #DataProtection #Privacy #AdTech #Belgium #DigitalAdvertising

How digital advertising quietly undermines the news industry: IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding. https://ppc.land/how-digital-advertising-quietly-undermines-the-news-industry/ #DigitalAdvertising #MediaPlurality #Journalism #AdImpact #SocialImpact

Why your podcast ads are missing affluent seniors and burning budget on 25-year-olds: New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets. https://ppc.land/why-your-podcast-ads-are-missing-affluent-seniors-and-burning-budget-on-25-year-olds/ #PodcastMarketing #DigitalAdvertising #TargetAudience #SeniorCitizens #BrandSafety

Apple is preparing to increase the number of sponsored ads shown in App Store search results 📱 starting early 2026. The company cites 60% conversion rates as justification, though it means users will see more promotional content when searching for apps. Read the article to learn how this will affect developers and your search experience 🔍

#Apple #AppStore #DigitalAdvertising #iOS #TechNews

https://true-tech.net/apple-expanding-app-store-ads-in-2026/

Is NetFlix initiating a war on YouTube with PodCasts as the first salvo?

Netflix lines up 30+ video postcasts for 2026 in deals with iHeartMedia and Barstool Sports. 18 podcasts will publish their video episodes exclusively on Netflix including “The Breakfast Club,” “Pardon My Take,” “The Ryen Russillo and shows from Chelsea Handler and Bobby Bones.

The Netflix versions will include ads read by hosts, and ads will not pre-empt or interrupt the episodes. https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/ #NetFlix #Youtube #VideoPodcasts #Podcasts #Media #Streaming #iHeartMedia #BarstoolSports #DigitalAdvertising #Advertising

What 28 marketing executives predict will transform digital advertising in 2026: Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations. https://ppc.land/what-28-marketing-executives-predict-will-transform-digital-advertising-in-2026/ #DigitalAdvertising #MarketingStrategy #ArtificialIntelligence #CustomerEngagement #FirstPartyData