@eddiebbot 2/2 be good housekeeping, or smart apparel, or beauty in home decoration, or debunking public opinion, or general enlightenment or liberalism or amusement. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 3/3 Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 attractions are part of the program. The automobile takes them away from home, the radio keeps them in the home, the successive daily editions of the newspaper bring information to them in office or subway, and also they are sick of the ballyhoo of the rally. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda assists in marketing new inventions. Propaganda, by repeatedly interpreting new scientific ideas and inventions to the public, has made the public more receptive. Propaganda is accustoming the public to change and progress. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Public opinion was made or changed formerly by tribal chiefs, by kings, by religious leaders. Today the privilege of attempting to sway public opinion is everyone's. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by inertia. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 ear to the ground. It might be called the clinical ear. It touches the ground and hears the disturbances of the political universe. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 short, interpret the people to the government and the government to the people. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The whole basis of successful propaganda is to have an objective and then to endeavor to arrive at it through an exact knowledge of the public and modifying circumstances to manipulate and sway that public. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

If a politician is a real leader he will be able, by the skillful use of propaganda, to lead the people, instead of following the people by means of the clumsy instrument of trial and error. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 of the President a heroic symbol of that power, that is not the fault of propaganda but lies in the very nature of the office and its relation to the people. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

But even supposing that a certain propaganda is untrue or dishonest, we cannot on that account reject the methods of propaganda as such. For propaganda in some form will always be used where leaders need to appeal to their constituencies. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 fertile ground for the leader and the idea to fall on. But the leader also has to have some vital seed to sow. To use another figure, a mutual need has to exist before either can become positively effective. Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The political leader must be a creator of circumstances, not only a creature of mechanical process of stereotyping and rubber stamping. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda