Amazon and major brands donate 200,000 hygiene essentials to Swansea Multibank

The products — including toothpaste, soap, deodorant and laundry detergent from names such as Colgate, Johnson & Johnson, Neutrogena, Sanex and Palmolive — will be channelled through the Swansea‑based Multibank, run by charity Faith in Families, to support households struggling with the cost of living.

Local distribution from Swansea

The donations are being coordinated with support from Amazon’s Swansea Bay fulfilment centre, which is working with supplier partners to deliver the items. Families referred to the Cwtch Mawr Multibank will receive the products free of charge.

Research commissioned earlier this year found that nearly one in four adults in Wales worry about paying for basic hygiene products, while 14% have already cut back or gone without.

What it means for families

Cherrie Bija, Chief Executive of Faith in Families, said:

“We work with organisations supporting some of the most vulnerable people who find themselves in desperate need, often through no fault of their own. The products we receive through the Multibank and Amazon partnership make a huge difference — whether that’s having toothpaste to clean children’s teeth or blankets to stay warm.”

National network, local impact

The Cwtch Mawr Multibank is part of a UK‑wide network co‑founded by former Prime Minister Gordon Brown and Amazon. Since 2022, Multibanks have provided more than 12 million essential items to over 800,000 families nationwide.

The current campaign runs until 12 November, with every two qualifying products purchased on Amazon.co.uk triggering a third item donated to the Multibank at no extra cost to customers.

Amazon’s view

Eugenie Teasley, Head of Impact at Amazon UK, said:

“As winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in Wales and across the UK. The You buy. We donate campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.”

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Amazon expands customer donation campaign with leading household brands to tackle hygiene poverty in Swansea

Amazon has joined forces with its suppliers of well-known household brands including Reckitt, Unilever and Beiersdorf to deliver over 200,000 essential hygiene products to families in need via The Multibank charity.

The campaign will support Cwtch Mawr Multibank in Swansea. 

For every two eligible products purchased by customers on Amazon between now and 30 June, Amazon and its supplier partners will donate a third item to The Multibank at no additional cost. All people have to do is visit this page on Amazon.

The campaign launches with new research, commissioned by Amazon, which reveals that more than a quarter (28%) of adults in Wales are worried about being able to afford basic hygiene products, such as toothpaste, soap, or laundry detergent, over the coming months. The research also found that one in ten adults in Wales (14%) have rationed or avoided buying hygiene essentials.

Almost all (93%) of adults in Wales highlighted that feeling clean and presentable is vital for their children’s confidence and mental wellbeing, particularly significant during the upcoming summer holiday period, when school-based support is less accessible.

The Multibank was co-founded by Amazon and former UK Prime Minister Gordon Brown in response to the high levels of poverty and deprivation he had witnessed in his local area in Fife, Scotland. There are now six Multibanks across the UK, which have distributed more than 8 million essential items to support over 600,000 families nationwide. This latest campaign builds on the successful launch of the ‘You Buy. We Donate.’ initiative in January, which saw more than 200,000 hygiene essentials donated to Multibanks across the UK

Eugenie Teasley, Head of Impact, Amazon UK, said: “We know families across the country are facing incredibly tough times, and we want to help. Working closely with The Multibank charity and other businesses, we’ve been able to donate over eight million essential products to more than 600,000 families, but we know there’s much more to do.

“This summer’s ‘You Buy. We Donate’ campaign is an opportunity for shoppers to easily make a difference, simply by buying their everyday products. Together, we look forward to donating even more items and helping thousands more families get the support they deserve.”

Cherrie Bija, CEO of Faith & Families & Cwtch Mawr Multibank, said: “At Faith & Families, we believe that childhood matters—and that strong families and connected communities are essential for children to truly thrive. In the 2024–2025 financial year, we supported over 108,000 individuals, we distributed more than 471,000 essential goods across our network of charity partners and in Faith in Families community cwtches in Swansea.

“Every item we provide—whether it’s a blanket to keep warm or toothpaste to brighten a child’s smile—is part of a collaboration of compassion. Together, we are pushing poverty away from our children and restoring dignity to families in crisis.

“We are grateful to Amazon customers supporting the ‘You Buy. We Donate.’ campaign. Your faith in our work fuels our mission and brings hope where it’s needed most.”

Brands participating in ‘You Buy. We Donate’ include Alberto, By Amazon, Clearasil, Dettol, Dove, Durex, Finish, Harpic, Lynx, Mama Bear, NIVEA, Radox, Shea Moisture, Simple, Sure, Toni & Guy, TRESemmé, Vanish, Vaseline, Veet, VO5 and Woolite.

Transport logistics specialists Palletline will provide free logistics support, handling the storage and distribution of donations to Multibank regional hubs across the UK, with Amazon providing additional transportation routes.

#Amazon #CwtchMawr #FaithInFamilies #hygienePoverty #Multibank #periodPoverty #poverty #Swansea

Lichfield supermarket offers shoppers the chance to support charity working to tackle hygiene poverty

https://lichfieldlive.co.uk/2023/09/10/lichfield-supermarket-offers-shoppers-the-chance-to-support-charity-working-to-tackle-hygiene-poverty/

#Lichfield #Charity #News #HygienePoverty #Tesco

Thousands Unable To Go Into Work Over #HygienePoverty Shame. – The poor side of life
#Poverty
#InWorkPoverty

A recent report undertaken by the charity #HygieneBank shows that approximately 3.2 million UK adults are affected by hygiene poverty, 12% of these stating that they have avoided going into work be…

https://thepoorsideof.life/2022/11/03/thousands-unable-to-go-into-work-over-hygiene-poverty-shame/