IAB Europe adds multilingual support to DSA transparency guidelines: IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure. https://ppc.land/iab-europe-adds-multilingual-support-to-dsa-transparency-guidelines/ #IABEurope #DSA #AdTransparency #DigitalAdvertising #MultilingualSupport

European advertisers lack addressability expertise despite growing adoption: IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets. https://ppc.land/european-advertisers-lack-addressability-expertise-despite-growing-adoption/ #DigitalMarketing #Advertising #DataPrivacy #IABEurope #CrossPlatform

Google mandates TCF v2.3 migration by February 2026: Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately. https://ppc.land/google-mandates-tcf-v2-3-migration-by-february-2026/ #Google #TCFv23 #IABEurope #ConsentManagement #DigitalMarketing

IAB Europe updates retail and commerce media landscape map: IAB Europe released an updated Pan-European Retail & Commerce Media Landscape Map on October 14, 2025, documenting ecosystem growth with new entrants. https://ppc.land/iab-europe-updates-retail-and-commerce-media-landscape-map/ #IABEurope #RetailMedia #CommerceMedia #MediaLandscape #EcosystemGrowth

European retail media spending reaches €13.7 billion with 21.1% growth: IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets. https://ppc.land/european-retail-media-spending-reaches-eu13-7-billion-with-21-1-growth/ #RetailMedia #DigitalAdvertising #IABEurope #MediaSpending #Ecommerce

IAB Europe opens public comment on commerce media standards: IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14. https://ppc.land/iab-europe-opens-public-comment-on-commerce-media-standards/ #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

Albert Heijn earns first retail media certification under new IAB Europe programme: Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence. https://ppc.land/albert-heijn-earns-first-retail-media-certification-under-new-iab-europe-programme/ #RetailMedia #IABEurope #DigitalAdvertising #AdvertisingTransparency #MarketingInnovation

IAB Europe reveals AI widespread across digital advertising with 85% adoption rate: European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18. https://ppc.land/iab-europe-reveals-ai-widespread-across-digital-advertising-with-85-adoption-rate/ #DigitalAdvertising #AI #IABEurope #AdvertisingTrends #PrivacyConcerns

European publishers show 73% adoption of supply chain transparency standards: IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers. https://ppc.land/european-publishers-show-73-adoption-of-supply-chain-transparency-standards/ #SupplyChainTransparency #IABEurope #Adtech #DigitalAdvertising #Publishers

European retail media partnerships deepen as standardization gaps persist: IAB Europe's second annual survey reveals growing long-term brand relationships with networks, though measurement fragmentation remains the industry's primary barrier to growth acceleration. https://ppc.land/european-retail-media-partnerships-deepen-as-standardization-gaps-persist/ #RetailMedia #DigitalMarketing #BrandRelationships #MarketingTrends #IABEurope

Europe advertising industry opposes Digital Fairness Act: IAB Europe warns new EU rules would confuse companies and increase compliance costs over existing regulations. https://ppc.land/europe-advertising-industry-opposes-digital-fairness-act/ #DigitalFairnessAct #IABEurope #AdvertisingIndustry #EULaw #ComplianceCosts

IAB Europe releases retail media best practice guides: IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets. https://ppc.land/iab-europe-releases-retail-media-best-practice-guides/ #RetailMedia #IABEurope #MarketingStrategies #DigitalMarketing #MediaBuyers

IAB Europe updates retail media guide for 2025 market: Comprehensive 101 resource addresses €10bn European sector growth. https://ppc.land/iab-europe-updates-retail-media-guide-for-2025-market/ #RetailMedia #IABEurope #MarketGrowth #DigitalMarketing #MediaGuide

Industry leaders emphasize performance focus as programmatic shows strong H1 growth: European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3. https://ppc.land/industry-leaders-emphasize-performance-focus-as-programmatic-shows-strong-h1-growth/ #ProgrammaticAdvertising #DigitalMarketing #PerformanceMarketing #IABEurope #OutcomeDriven

Attention metrics influence programmatic decisions but standardization remains elusive: IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity. https://ppc.land/attention-metrics-influence-programmatic-decisions-but-standardization-remains-elusive/ #ProgrammaticAdvertising #AttentionMetrics #IABEurope #DigitalMarketing #AdTech

IAB Europe releases whitepaper on AI in digital advertising: IAB Europe publishes comprehensive AI whitepaper addressing growth, guardrails and policy for European digital advertising. https://ppc.land/iab-europe-releases-whitepaper-on-ai-in-digital-advertising/ #DigitalAdvertising #AI #Advertising #Marketing #IABEurope

Digital advertising leaders converge for IAB Europe's H1 2025 insights: Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift. https://ppc.land/digital-advertising-leaders-converge-for-iab-europes-h1-2025-insights/ #DigitalAdvertising #IABEurope #ProgrammaticAdvertising #MarketingTrends #AdTech

ICYMI: Microsoft reveals AI marketing transformation at IAB Europe event: Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future. https://ppc.land/microsoft-reveals-ai-marketing-transformation-at-iab-europe-event/ #Microsoft #AIMarketing #DigitalMarketing #AudienceEngagement #IABEurope

Microsoft reveals AI marketing transformation at IAB Europe event: Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future. https://ppc.land/microsoft-reveals-ai-marketing-transformation-at-iab-europe-event/ #Microsoft #AI #Marketing #AudienceEngagement #IABEurope

ICYMI: Digital advertising 'defied economic gravity' with €118.9bn growth: IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'. https://ppc.land/digital-advertising-defied-economic-gravity-with-eu118-9bn-growth/ #DigitalAdvertising #MarketingTrends #IABEurope #EconomicGrowth #GeopoliticalTensions