IAB Europe releases retail media best practice guides: IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets. https://ppc.land/iab-europe-releases-retail-media-best-practice-guides/ #RetailMedia #IABEurope #MarketingStrategies #DigitalMarketing #MediaBuyers

On today’s show (releases at 4pm PT):
🔹 #Reddit gains momentum with #mediabuyers
🔹 #TikTok adds some welcome call-to-action #ads
🔹 Sweating the #thirdparty data thing? You're not alone
🔹 #Twitter gets 4,000 characters, at a price
🔹 #Your #ValentinesDay campaign might just bomb
🔹 Buy #YouTube ads by the hour
🔹 #Google winds down playable #podcast search results
🔹 Oops! Google's #Bard #ChatGPT clone makes an embarrassing mistake
https://todayindigital.com/

#digitalmarketing #metaads #facebookads