#USA #Facebook #Surveillance #MetaPixel #Privacy: "Here’s what the student doesn’t know: Although she surfed the internet in the privacy of her home, Facebook saw much of what she did.
Every single site she visited used the Meta Pixel, a tracking tool that silently collects and transmits information to Facebook as users browse the web, according to testing by The Markup. Millions of invisible pixels are embedded on websites across the internet, allowing businesses and organizations to target their customers on Facebook with ads.
Businesses embed the pixel on their own websites voluntarily, to gather enough information on their customers so they can advertise to them later on Meta’s social platforms, Facebook and Instagram. If there’s a pixel on a website’s checkout page and a visitor buys a baseball hat with their school’s logo, for example, the pixel may note that interaction, and the owner of that page can send that person more apparel ads on Facebook later. This is one of the reasons people see the same ad following them on Facebook and Instagram after they shopped on a different site. The Markup has also found hospitals, telehealth companies, tax filing websites, and mental health crisis websites using the pixel, and transmitting sensitive information to social media companies."
https://themarkup.org/pixel-hunt/2023/11/22/facebook-watches-teens-online-as-they-prep-for-college