Trending: Taylor Swift Joins New Heights Podcast to Announce Album
When Taylor Swift joined Travis and Jason Kelce on New Heights to announce her upcoming album The Life of a Showgirl, it wasn’t just a podcast moment—it was a cultural moment. Within minutes, her reveal sent social media into overdrive, sparking brand cameos, fan theories, and a wave of posts that dominated feeds worldwide. It was proof that when Swift speaks, the internet listens—and engages in record-breaking numbers.
Promo Buzz
The teaser posts set social media on fire on Monday, earning 11.7 million engagements, 172.5 million views, and 350,000 new followers in one day for New Heights. If you’re wondering, that’s more than 5x the amount of engagement as the podcast’s next best day from the previous 365 days. Taylor Swift continues to prove that she is the ultimate social media cheat code.
Taylor Swift Podcast Effect
Taylor Swift’s surprise appearance on New Heights catapulted the podcast into an entirely new stratosphere of attention. Within hours, clips from the episode were trending across multiple platforms, drawing in millions of views from both die-hard Swifties and curious first-time listeners.
The YouTube episode, by itself, has already generated 14.5 million views (and still counting)! Since the start of the week, New Heights has generated 334.5 million views and 1.1 million new followers. This was truly a cultural moment that cemented the podcast in the broader entertainment conversation, bringing in a whole new segment of fans.
Taylor Swift’s Social Success
On the day Taylor Swift announced The Life of a Showgirl, she once again became the epicenter of pop culture. At exactly 12:12 a.m. ET, she revealed the album during a surprise appearance on Travis Kelce’s New Heights podcast platforms, sparking a frenzy that crashed her website’s countdown.
On the podcast release date, August 13, Swift generated 30.4 million engagements and $17.6 million in media value on her own social media channels as she released cover photos and an album release date.
Earned Media Exposure
There have been over 1,423 posts from media companies mentioning Taylor Swift this week! These posts have generated over 118.8 million impressions and $2.5 million in media value. With Blinkfire, you can easily track earned media exposure in real-time across social media, broadcast, and streaming.
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