What is the advertisement trying to persuade us about?
The advertisement is primarily set on persuading the audience about ending the selling of animals. Using an exotic monkey which is one of the most sought after commercial animal pets, the advertisement is able to clearly explain its message.
Who is the intended audience? Explain
This advertisement generally communicates to all persons without any exceptions in age, gender or status. Though not everyone is involved in the selling and buying of animals, it is very essential for the advertisement to educate and raise awareness of the issue in society. Additionally, animals are very common among humans and because we all interact with them at almost a daily basis, it is important for the advertisement to reach out to everyone. Notably, the persuasive appeal exerted by the written message on the advertisement specifically communicates to people who sell animals for commercial purposes and it ought raise some empathy in the call for change.
What is the dominant persuasive appeal in the advertisement? Explain
The dominant persuasive appeal in the advertisement is Pathos. The picture and message used primarily aim at making the audience feel more sympathetic and caring. Because people still have a close connection to these animals depsite their commercialisation efforts, it is possible to reduce the problem through appealate solutions.
Is there a secondary persuasive appeal? Explain Do you think the persuasion is effective? Why/why not?
The secondary persuasive appeal used in the advertisement is logos. The message transmitted by use of bold fonts and large symbols aims at building up the audiences logical reasoning. Generally, the message is meant to show people that humans as living things and our neighbors deserve better treatment. Notably, the secondary persuasive appeal has been very effective because it well combines with the primary appeal to deliver the intended message across the entire audience. The convincing power of the advertisement is also increases because of the use of two persuasive appeals.
https://thegmetalworks0.wordpress.com/2024/10/13/selling-of-animals-advertisement-poster-analysis/
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