"By last year, the sum — including radio and TV commercials, billboards, and print and digital ads — had reached an estimated $201 million, and total spending on direct-to-consumer advertising of prescription drugs topped $9 billion, by MediaRadar’s calculations."
https://kffhealthnews.org/news/article/direct-to-consumer-advertising-big-pharma-seniors/
#healthcare #PhRMA #PrescriptionDrugs #advertising #marketing #medicare #aging #business
