Moeve afronta problemas de reconocimiento tras su cambio de marca desde Cepsa
El cambio de nombre e identidad visual de Cepsa a Moeve ha resultado ser uno de los rebrandings más controvertidos del año en España. La transición, concebida como un movimiento estratégico para modernizar la imagen de la compañía energética y alinearla con valores de sostenibilidad, ha generado una... [Ver más]
Moeve mantiene la referencia a Cepsa tras un rebranding con dificultades
El cambio de nombre de Cepsa a Moeve está generando problemas significativos para la compañía. La transición de marca, pensada para modernizar la imagen de la empresa energética, ha provocado confusión entre los consumidores y críticas en redes sociales y foros especializados. Debido a la pérdida de... [Ver más]
Stewards Inc. (formerly FAVO Capital) completes corporate rebranding, prepares for Nasdaq uplisting with strategic name and ticker change on Nov. 14, 2025. Focused on disciplined growth and innovative financial solutions. #Rebranding #FinTech
A rebranding agency's core role is to develop the brand strategy and identity system.
Read more 👉 https://inkbotdesign.com/rebranding-agency/
Brand Feeling Stale? Understand the Difference Between Rebranding and Refreshing
If your brand seems outdated or no longer aligns with your business direction, this guide helps you clearly evaluate whether you need a full rebrand or a lighter refresh. It also explains how UI UX design services enhance usability, visual appeal, and overall digital consistency.
Read more: https://www.makemybrandlabs.com/blogs/rebrand-vs-brand-refresh
#BrandStrategy #Rebranding #UIUXDesign #DigitalBranding #MarketingTips
A complete strategic rebranding process typically takes 3 to 6 months for a small to medium-sized business.
Read more 👉 https://inkbotdesign.com/rebranding-agency/
How the Everbloom Rebranding Redefines Sustainable Luxury
Sustainable design frequently suffers from a serious image problem. Beige color palettes, rough textures, and moral preaching often define the sector. However, the recent Everbloom rebranding by London-based agency How&How shatters these tired tropes completely. This project treats bio-manufacturing not as a compromise, but as the height of luxury. It signals a massive shift in how we sell ecological responsibility. Designers and consumers alike should pay close attention. The work proves that saving the planet can look just as good as destroying it.
Everbloom Rebranding by How&HowWhy is the Everbloom rebranding changing the narrative?
You might wonder why a company would hide its green credentials. Traditionally, eco-friendly brands shout about their carbon footprint immediately. Yet, the Everbloom rebranding takes a radically different approach. It adopts a “Product First, Planet Second” philosophy. This strategy acknowledges a hard truth about consumer behavior. Most shoppers prioritize quality, aesthetics, and performance over sustainability.
Therefore, How&How positioned Everbloom to compete with fashion giants like Gucci or Dior. They did not position it alongside niche eco-activists. The branding suggests that this fiber is superior to silk or cashmere. Consequently, the sustainability aspect becomes a delightful bonus rather than the primary selling point. This tactical pivot mirrors successful moves by brands like Polestar and Aesop. These companies sell desirability first. Virtue comes later.
The strategy behind the visual identity
The fashion industry desperately needs a solution like Everbloom. Currently, two-thirds of the $994 billion global fiber market relies on fossil fuels. Synthetic fibers create massive microplastic pollution. Nevertheless, explaining this science can bore a general audience. The Everbloom rebranding solves this by focusing on the “how” and the “feel” simultaneously.
How&How created a logo that acts as a masthead for authority. It blends a refined wordmark with a symbol that is half-monogram, half-digital cursor. This clever combination signifies the intersection of textile heritage and future technology. Furthermore, the design system avoids the typical “organic” look. You will find no rounded, soft typefaces here. Instead, the team selected Haffer, a rigorous mono-spaced font. This choice communicates scientific precision and engineered quality.
Tactility in the digital space
A major challenge for digital branding is conveying physical texture. The Everbloom rebranding tackles this through extreme macro photography. The visuals incite a desire to reach out and touch the screen. Specifically, the imagery highlights the microscopic details of the regenerated fibers.
The agency decided against showing models wearing the final clothes. Instead, they celebrated the raw material itself. Threads hang delicately across the digital assets. This motif serves a dual purpose. It represents the literal fibers. Simultaneously, it metaphorically asks the audience to “hang on” to every word. This approach builds a sensory bridge between the viewer and the product.
Lessons for modern sustainable branding
We can learn much from this specific case study. The era of “guilt-marketing” is likely ending. Brands like Oatly proved that cultural relevance drives sales better than statistics. Similarly, the Everbloom rebranding demonstrates that eco-friendly products must fight for their place on the shelf based on merit.
If a product is ugly or performs poorly, its carbon footprint matters little to the average buyer. Thus, designers must elevate the aesthetic standard. We must treat recycled matter with the same reverence as virgin resources. How&How proves that “green” design does not need to look green. It can look like silver, chrome, and deep, luxurious black.
The future of material innovation
Everbloom transforms organic waste—like old pillow down—into high-performance fiber. This process is revolutionary. However, the branding makes it feel established and trustworthy. Founder Sim Gulati notes that these fibers are equal or superior to the world’s most desirable materials. The identity reflects this confidence.
It moves beyond the “startup” aesthetic. Consequently, it commands the respect of luxury fashion houses. The Everbloom rebranding provides a roadmap for future climate-tech companies. It shows that you catch more flies with honey (or high-fashion aesthetics) than with vinegar.
Everbloom Rebranding by How&HowFinal thoughts on the project
This project stands out as a benchmark for 2025. It successfully marries scientific innovation with artistic expression. The Everbloom rebranding respects the intelligence of the consumer. It assumes that we want beautiful things that also happen to be good.
Designers should view this as a call to action. We must stop designing “sustainable brands” and start designing “great brands that are sustainable.” The distinction is subtle but vital. How&How has mastered this nuance. Ultimately, they have given Everbloom the tools to change the fabric of the high-end market forever.
Any footage © How&How. Don’t hesitate to browse WE AND THE COLOR’s Graphic Design and Branding sections for more inspiring content.
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[newsletter_form type=”minimal”]#branding #design #Everbloom #graphicDesign #HowHow #rebranding
Breaking news: 🥳 "Replicate Slaps #Cloudflare Sticker on the Same Old Product and Calls It Better" 🚀. Apparently, #rebranding is the "magic ingredient" for speed and resources. Who knew #AI "primitives" needed a cloud fashion upgrade to stay relevant? 🤔
https://replicate.com/blog/replicate-cloudflare #Replicate #Primitives #TechNews #HackerNews #ngated
🤖 Ah, the future where AI innovation means #rebranding the same chatbot tech with a different hat. 🎩 For all the millions sunk into artificial intelligence, we're left with three "working" products: #Chatbots, Chatbots, and... wait for it... Chatbots! 💸
https://www.seangoedecke.com/ai-products/ #AIinnovation #TechTrends #FutureOfAI #HackerNews #ngated
Amazon Leo: il nuovo nome del rivale di Starlink
#Amazon #AmazonLeo #Connettività #InternetSatellitare #Novità #ProjectKuiper #Rebranding #Starlink #Tecnologia
https://www.ceotech.it/amazon-leo-il-nuovo-nome-del-rivale-di-starlink/
Beyond Meat ist ist derzeit dabei neue Verpackungen in Europa einzuführen, beginnend in den Niederlanden und Großbritannien. Das gesamte europäische Sortiment erhält ein neues Verpackungsdesign. Auch das Markenlogo wurde in diesem Zuge angepasst.
#Packaging #Rebranding #BeyondMeat
https://www.designtagebuch.de/beyond-meat-fuehrt-in-europa-neues-verpackungsdesign-ein/
Private equity firms in South Korea are rebranding acquired waste management companies with new names like Suviol and ReNA to modernize their image and support value enhancement strategies, as sector consolidation and investment activity accelerate.
#YonhapInfomax
#PrivateEquity #WasteManagement #GlenwoodPE #EQTPartners #Rebranding
#Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=90351
"Abigail Spanberger defeated Winsome Earle-Sears to become the next governor of Virginia!
As a result, the Republican candidate now has to go by the name of Losesome Earle-Sears."
said Michael Che on #SaturdayNightLive.
#politics #humor #rebranding
KB Asset Management has restructured its ETF division, splitting management and marketing to enhance expertise, as its RISE ETF brand gains market share in South Korea.
#YonhapInfomax #KBAssetManagement #ETF #RISE #MarketShare #Rebranding #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=89931
اللون الأحمر يرمز لعصر جديد: اتصالات المغرب تُعيد تعريف صورتها
https://pixelarab.com/2025/11/07/%d8%a7%d9%84%d9%84%d9%88%d9%86-%d8%a7%d9%84%d8%a3%d8%ad%d9%85%d8%b1-%d9%8a%d8%b1%d9%85%d8%b2-%d9%84%d8%b9%d8%b5%d8%b1-%d8%ac%d8%af%d9%8a%d8%af-%d8%a7%d8%aa%d8%b5%d8%a7%d9%84%d8%a7%d8%aa-%d8%a7%d9%84/
أعلنت اتصالات المغرب، الرائدة في مجال الاتصالات على مستوى القارة الإفريقية، عن إطلاق هويتها البصرية الجديدة، في خطوة تُعد من أبرز التحولات التي تشهدها الشركة منذ تأسيسها. هذا التغيير لا يأتي من فراغ، بل يعكس رؤية استراتيجية منسجمة مع مشروع المغر
#5G #DesignUpdate #DigitalMorocco #Innovation #MarocTelecom #Rebranding #TechNews #YassineBounou #اتصالات_المغرب #الجيل_الخامس #المغرب
Die Stadt #Leipzig hat ein neues Logo, eine eigene Schrift ("Leipzig Sans") und den Internetauftritt erneuert.
Kosten für das #Rebranding 700.000.- Euro (in Worten: siebenhunderttausend Euro) 🤷🏻♂️
https://www.leipzig.de/newsarchiv/news/jetzt-viel-besser-zu-sehen-die-stadt-leipzig-im-neuen-design
Der Deutsche Fußball-Bund (DFB) hat seinen Markenauftritt aktualisiert. Der neue Markenauftritt solle dazu beitragen, die strategische Weiterentwicklung des Verbandes sichtbarer zu machen, so das offizielle Statement des DFB.
https://www.designtagebuch.de/dfb-aktualisiert-markenauftritt/
Apple TV i Apple One z nowym kolorowym logo po rebrandingu
Apple odświeżyło wizerunek swojego pakietu subskrypcji Apple One oraz usługi Apple TV, która przeszła ostatnio zmianę nazwy (poprzednio Apple TV+) oraz rebranding.
Na nowej stronie i we wszystkich aplikacjach TV pojawiło się nowe logo Apple TV, co stanowi kolejny etap trwającego rebrandingu poprzedniej nazwy platformy Apple TV+, która dziś nazywa się Apple TV.
Poprzednio:
Na nowej stronie Apple One pojawiło się logo z ikoną jabłka podzieloną na sześć kolorowych segmentów – każdy z nich reprezentuje jedną z usług wchodzących w skład Apple One Premium. Usługa po rebrandingu wygląda tak (choć zmiana ta nie jest jeszcze w pełni widoczna na krajowych stronach usługi):
Apple One łączy kilka subskrypcji w jednej cenie: Apple TV, Apple Music, Apple Arcade, iCloud+, a w planie Premier także Apple News+ i Apple Fitness+.
Nowy wygląd Apple One ma podkreślać spójność oferty i wzmocnić rozpoznawalność marki wśród użytkowników Apple TV i pozostałych usług ekosystemu.
#Apple #AppleArcade #AppleFitnessPlus #AppleMusic #AppleNewsPlus #AppleOne #AppleTV_ #ekosystemApple #iCloudPlus #logo #marketing #nowościApple #rebranding #subskrypcje #technologia
📢 Gia Lai đang triển khai kế hoạch truyền thông 2026, tập trung tái định vị thương hiệu sau sáp nhập. Mục tiêu: xây dựng hình ảnh tỉnh năng động, thân thiện, hội nhập – nơi giao thoa giữa bản sắc truyền thống và đổi mới sáng tạo. 🚀🌾
#GiaLai #TruyenThong #Branding #Rebranding #Vietnam #NangDong #HoiNhap #Innovation #Culture #LocalDevelopment
The museum in my city just rebranded and… I don’t love it. But my main critique is not color, typography, design or renaming as much as timing. Now, with so much uncertainty, chaos, fear, the last thing we want from our beloved centuries old institutions are social-media oriented facelifts… please, read the room. Familiarity and stability are very much appreciated right now.
