#RecordLabels

2025-12-13

Don Jazzy explains the biggest mistake new record labels make

Key points

  • New labels often copy public traits they do not understand. This harms artist growth and trust.
  • Many bosses fail to give artists basic respect early. That choice makes careers harder to build.
  • The producer says most of his style is misunderstood. He lets artists lead most of the time.

Don Jazzy (Michael Collins Ajereh) warns about common label mistakes today. He says new bosses often fail to respect artists. He told fans this on X in a reply.

Image credit: via Instagram

The Mavin boss added that many bosses copy the wrong things. That reply followed another public chat on X today. See Mavin boss Christmas reply for context.

Why respect matters

The Mavin boss says respect helps build a clear star image. He says labels must give artists space to shine early. He adds that respect helps trust between artist and boss.

He explains that leaders should back artists in public shows. The producer noted that public backing helps fan ties grow. He warned against private control that hides artist identity.

The article notes a simple split in his style today. He lets artists lead most of the time. He reserves strict control only when it is needed.

How labels copy the wrong things

The producer says many new bosses mimic his public persona. He explains those bosses pick the showy parts only. That habit leads to poor choices for artists.

He gave a short rule for new owners to follow. He said, “let them be the superstars” during the talk. That quote shows his wide goal for artist growth.

Mavin teams have signed fresh acts this year to guide them. New signings prove the producer wants hands on growth. See Mavin boss new signing for a recent example.

The producer also warned about copying surface moves without study. He said imitation without context will harm a young act. He urged bosses to learn proper artist care first.

Practical steps for new labels

Start by treating every act like a known star. Give public space and let artists build their image. Pay attention to fans and listen to artist views.

Hire managers who shield artists from needless pressure. Managers must handle schedules and shield creative time. This simple care helps acts focus on music.

Plan long term goals and avoid short term stunts. Quick stunts may bring noise but harm careers. Focus on steady growth and clear public image.

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#artistDevelopment #DonJazzy #Entertainment #interviews #MavinRecords #musicIndustry #NigeriaNews #recordLabels

Portrait of Nigerian music producer and Mavin Records CEO Don Jazzy, wearing a black pinstripe suit, white dress shirt, black tie, tinted aviator-style sunglasses, and a pearl earring, seated against a classical painting backdrop.
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