#Rettberg

Michael Karbachersozialwelten@ifwo.eu
2022-04-05
dana boyd, who deliberately does not capitalize her name (boyd 2001), is one of the most prominent researchers of social networking sites, both through her popular blog Apophenia and through her research for Berkeley, the MacArthur Foundation and others. boyd uses the term publicly articulated relationships to describe the importance of this public display of your social network. She identifies four characteristics of online social spaces that make them fundamentally different from offline social spaces (2007):

1. Persistence
2. Searchability
3. Replicability
4. Invisible audiences

Blogs and social networking sites are persistent in that the information you enter is recorded and can be accessed later. From offline spaces, such as a caf'e where we're chatting with friends over cups of coffee, we're used to informal social conversations being ephemeral. We may remember what happened and who said what, or tell each other stories about what happened, but the details are rarely directly accessible. What you blog or talk about on MySpace or Facebook will stick around, unless you work to delete it, and deleting doesn't always work. Online spaces are searchable: people can find you. Your mother or boss can find you as easily as your high-school buddies can. These spaces are replicable: photos and conversations can be copied and modified so there's no way of telling them apart from the original. This is a tactic often used in bullying, but also in political speech...

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