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https://www.fogolf.com/985564/will-tiger-woods-be-at-sofi-center-for-tgls-finals-series/ Will Tiger Woods be at SoFi Center for TGL’s Finals Series? #espn #InauguralSeason #MartySmith #MattBarrie #NewYorkGolfClub #ScottVanPelt #TGl #TigerWoods #VanPelt

TGL Season One: How the Tech-Infused Golf League Is Changing the Game

The world of golf got a high-tech jolt in 2025 with the much-anticipated launch of TGL — the team-based, tech-fueled league backed by Tiger Woods and Rory McIlroy. From mic’d-up banter to a custom arena, TGL didn’t just break the mold of golf — it smashed it.

Played in primetime under the lights of a custom-built indoor arena, the format features six teams of PGA Tour pros competing in a two-hour, high-intensity match. The players are mic’d up, creating a direct pipeline to fans — with real-time reactions, strategy discussions, and trash talk all part of the experience.

A massive 64-foot screen simulates long shots, while a dynamic short-game green complex rounds out each hole. Everything is optimized for the digital age: quick pace, clean visuals, and deep integration with real-time data. Social, immersive, and built for the next generation of fans.

At Blinkfire, we’re proud to already work with multiple TGL teams as they look to maximize sponsorship ROI and grow their fan base. We’re excited to break down the biggest moments and marketing wins from a season that changed the game of golf.

TGL’s Social Media Explosion

Across Instagram, Facebook, X, TikTok, Threads, and YouTube, TGL content generated millions of views, shares, and comments. Mic’d-up moments and clutch shots went viral within minutes, fueling a constant stream of highlights. The league leaned hard into personality, and fans couldn’t get enough.

Earned Media Exposure

Blinkfire understands that owned media is only part of the picture, and that earned media from media companies, influencers, and other entities drives a lot of value. Throughout the 2025 season (78 days), the league was mentioned in over 3,193 earned media posts, which generated 154.1 million views and $3.2 million in media value! As a new league, earned media is essential as you want to reach new fans through the help of established and trending organizations posting about how exciting your content is.

TGL Broadcasts

TGL features two-hour matches, and every shot is broadcast live on ESPN and ESPN+. Tiger Woods’ first match with Jupiter Links GC drew an average audience of 1 million viewers on ESPN, while the first-ever TGL match between The Bay GC and New York GC drew 919,000 viewers. SoFi raked in massive engagement during each two-hour broadcast, averaging 82 minutes of exposure per broadcast during the 2025 season.

With Blinkfire Broadcast & Streaming, we are able to capture every logo from every second of the broadcast. Don’t rely on estimations. Lean on trusted, detailed analytics that give you the backup you need when it comes to sponsorship negotiations.

TGL League Followers

With a total of 813,272 followers across platforms, the league’s digital presence is as modern and dynamic as its gameplay. Instagram leads the charge with 415,800 followers, showcasing the league’s most visual, viral moments, while Facebook (127,900) and X (123,900) help power the conversation. TikTok (72,600) and Threads (29,000) bring fresh energy and Gen Z engagement, and YouTube (44,100) rounds out the mix with highlight-worthy long-form content. The TGL’s social media presence reflects a league built for the next generation of sports fans.

TGL Team Followers

When it comes to social media in the TGL, Jupiter Links GC is the undisputed clubhouse leader, topping the leaderboard with an impressive 95,600 total followers. Fueled by Tiger Woods’ star power and strategic content, they’re proving that winning off the course is just as important. Boston Common Golf isn’t far behind, building a strong digital fan base with 64,400followers and climbing. Los Angeles GC rounds out the top three, flexing Hollywood energy with 48,700 followers. One thing’s clear: as an emerging league, your follower count is another stat that truly matters — and the race to the top is only just getting started.

Star Power: Player Spotlights

With legends like Tiger Woods and Rory McIlroy anchoring the league, the star wattage was undeniable. These culture-shaping players are two of the six golfers in history to win the Career Grand Slam, and now they joined forces to grow the game in a new way.

But it wasn’t just the veterans who stole the spotlight.

Ludvig Åberg proved to be one of the league’s most clutch performers as he continues to rise up the world golf rankings with two PGA Tour wins in his young career at the age of 25.

Tom Kim, 22 years old with three PGA tour wins already, brought youthful energy and standout social moments, connecting especially well with younger audiences!

Min Woo Lee, a Lululemon ambassador, is becoming a fan favorite with over 389,000 TikTok followers who love his content and “let him cook” catchphrase.

The format gave players a platform to show more than their swing — it showcased personality, emotion, and team dynamics rarely seen in traditional golf. Using Blinkfire Benchmarking, we ranked every TGL player by total followers on Instagram and X. The ranking includes some of the biggest names in golf and a few of the game’s rising stars.

Sponsorship Value in The New Age of Golf

For brands, TGL offered guaranteed primetime exposure, rich storytelling, and nonstop social content. With Blinkfire, every logo placement — whether on stadium signage, digital overlays, or team assets — comes with precise measurement and real-time analytics. Sponsors weren’t just part of the game; they were embedded in the experience. The league’s presenting partner and stadium sponsor, SoFi, can be seen on the league logo and across multiple different in-stadium assets. Official partners, such as Businessolver, Full Swing, Best Buy, Genesis, and others, were showcased across in-stadium adboards and on digital overlays during broadcasts. With Blinkfire, organizations can track every brand exposure across social, digital, web, app, broadcast, and streaming to accurately value your partnerships in real-time.

Viral Moments That Took Over the Internet

Some moments were just built for the internet. A few highlights that lit up social feeds:

Tiger Woods content that shows the lighter side of the GOAT

Billy Horschel’s WILD celebration after making long putt in the championship match

Mic’d-up moments between teammates and in-game interviews, giving fans access like never before into the game of golf.

Tom Kim’s taunting celebrations brought new excitement to a historically quiet game.

Celebrity Appearances

TGL’s blend of sport, showbiz, and social media made every week feel like an event. Celebrities and world-renowned athletes, such as Celine Dion, Serena Williams, DJ Khaled, Ninja, Roger Clemens, and Josh Allen attended matches throughout the season. Not only does this bring some star power to the event, it also brings different demographics of fans into the action.

The First-Ever TGL Champions: Atlanta Drive GC

The season ended in dramatic fashion, with our friends at Atlanta Drive GC emerging as the inaugural TGL champions. Led by Justin Thomas and Patrick Cantlay, the team’s consistency, chemistry, and clutch play carried them through tight matches all season. The final showdown was a masterclass in strategy and swagger — a perfect cap to a season built on innovation.

Looking Ahead

TGL’s first season wasn’t just a debut — it was a disruption. With a bold format, magnetic personalities, and a tech-first mindset, the league drew in new fans, new sponsors, and new possibilities for what golf can be. If this is just the beginning, golf’s future is looking fast, fun, and seriously digital.

Track and Value Your Sponsorships and Content with Blinkfire

Around the world, teams, leagues, organizations, and brands turn to Blinkfire to power smarter sponsorship decisions, fuel marketing game plans, and craft content that connects. From renewals to new deals, we deliver the insights that keep your strategy sharp and drive you towards data-driven success. Get in touch with our team to see how we can elevate your sponsorship game!

Try Blinkfire

#broadcast #Golf #PGA #RoryMcIlroy #socialMedia #Sponsorship #TGL #TigerWoods #TomorrowSGolfLeague #Trending #Viral

https://www.fogolf.com/969081/tiger-woods-tgl-officially-lands-new-team-with-a-catch/ Tiger Woods’ TGL Officially Lands New Team with a Catch #Golf #RoryMcilroy #TGl #TigerWoods

https://www.fogolf.com/967155/tgl-expands-to-detroit-with-70m-motor-city-golf-club-nfl-backing/ TGL Expands to Detroit With $70M Motor City Golf Club, NFL Backing #DenverBroncos #DetroitLions #Golf #GolfNews #nfl #TGl

https://www.fogolf.com/967050/tiger-woods-and-rory-mcilroys-tgl-golf-announces-detroit-expansion-team-motor-city-golf-club/ Tiger Woods and Rory McIlroy’s TGL golf announces Detroit expansion team Motor City Golf Club #DenverBroncos #detroit #DetroitLions #ExpansionTeam #Golf #GolfNews #LucasGlover #MotorCityGolfClub #SheilaFordHamp #TGl #TigerWoods

https://www.fogolf.com/967020/tiger-woods-rory-mcilroy-tgl-golf-league-announces-first-expansion-team-for-2027/ Tiger Woods, Rory McIlroy TGL golf league announces first expansion team – for 2027 #DenverBroncos #detroit #DetroitLions #JordanRose #MotorCityGolfClub #OwnershipGroup #PalmBeachGardens #RoryMcilroy #SheilaHamp #TGl #TigerWoods

https://www.fogolf.com/958831/tgl-golf-league-formed-by-tiger-woods-rory-mcilroy-may-be-expanding-to-chicago-dallas-detroit/ TGL, golf league formed by Tiger Woods, Rory McIlroy, may be expanding to Chicago, Dallas, Detroit #ChicagoLinksGolfClub #ColoradoRockies #detroit #JoshCarpenter #Mets #MotorCityGolfClub #NewYorkGiants #PalmBeachGardens #Ravens #SeattleKraken #SportsBusinessJournal #TexasGolfClub #TGl #TigerWoods #TorontoMapleLeafs #TorontoRaptors #TrademarkFilings

https://www.fogolf.com/957204/pga-tour-star-billy-horschel-announces-injury-setback-in-emotional-update/ PGA Tour star Billy Horschel announces injury setback in emotional update #Golf #GolfNews #MastersGolfTournament #PgaTour #TGl

TGL’s debut crushed expectations—Tiger Woods’ first match pulled 1M viewers on ESPN, 4x the forecast. With a 21% ratings boost overall, the indoor golf league is off to a hot start. Future’s looking bright! #TGL #PGA #Golf

https://seth.fun/95

https://www.fogolf.com/951855/tiger-woods-rory-mcilroy-do-battle-in-tgls-most-entertaining-match-to-date/ Tiger Woods, Rory McIlroy do battle in TGL’s most entertaining match to date #AdamScott #BostonCommon #DrakeMaye #Jupiter #JupiterLinks #KeeganBradley #KevinKisner #Match #MikeTrout #RoryMcilroy #TGl #TigerWoods

https://www.fogolf.com/949457/rory-mcilroy-said-tiger-woods-will-not-play-again-in-2025-after-rupturing-his-achilles/ Rory McIlroy said Tiger Woods will not play again in 2025 after rupturing his Achilles #InauguralSeason #JupiterIsland #KultidaWoods #PonteVedraBeach #RoryMcilroy #TGl #TigerWoods

https://www.fogolf.com/948525/tgl-rumors-tiger-woods-virtual-golf-league-to-launch-womens-league/ TGL Rumors: Tiger Woods’ Virtual Golf League to Launch Women’s League #LpgaTour #PgaTour #TGl #TigerWoods

NASSAU, BAHAMAS - DECEMBER 03: Tiger Woods

https://www.fogolf.com/947997/tgl-expansion-bidders-emerge-as-serena-williams-husband-puts-rory-mcilroy-and-tiger-woods-on-spot/ TGL expansion bidders emerge as Serena Williams’ husband puts Rory McIlroy and Tiger Woods on spot #Golf #GolfNews #PgaTour #RoryMcilroy #SerenaWilliams #TGl #TigerWoods

https://www.fogolf.com/946931/rory-mcilroy-needed-colin-morikawa-intervention-after-nearly-letting-golf-ball-secret-out-golf-sport/ Rory McIlroy needed Colin Morikawa intervention after nearly letting golf ball secret out | Golf | Sport #ColinMorikawa #Golf #GolfNews #McIlroyMorikawa #McIlroyTaylorMade #PgaTour #RoryMcilroy #Taylormade #TGl

https://www.fogolf.com/944957/tiger-woods-makes-tgl-debut-to-eye-of-the-tiger-but-is-left-kod-on-the-canvas/ Tiger Woods makes TGL debut to ‘Eye of the Tiger’ but is left KO’d on the canvas #EyeOfTheTiger #KevinKisner #MaxHoma #TGl #TheWoods #TigerWoods

https://www.fogolf.com/944306/tiger-woods-set-to-return-for-tgl-match-following-mothers-death/ Tiger Woods set to return for TGL match following mother’s death #BostonCommon #florida #GenesisInvitational #GettyImages #JupiterLinks #KevinKisner #KultidaWoods #PalmBeachGardens #RickieFowler #TGl #TigerWoods #TorreyPines

Some years ago I joined The Giving Lens on a trip to Cambodia. It was a fantastic experience to meet other photographers and work with some local NGOs that supported local children. Unfortunately while I was there, I and a few others caught some virus. It was quick, I was better in ~36 hrs but I did miss a day or two of photos to sleep. However, I didn't miss Ta Prohm, the "Tomb Raider" temple.

#TGL #TheGivingLens #TaProhm #Cambodia #Nikon #D300s #NikonD300s #Photography #Temple #Cambodia #SiemReap #TombRaider