Gower beachside cafe owner retires after 54 years
By Pierre Donahue
If you’ve ever been to Caswell Bay chances are you might have bought a cone of chips, a Mr Whippy ice cream or even a classic bucket and spade from Robert and his family who have been owners of The Beach Shack since the 1950s. Rob himself has been working at Unit 1 since 1972 when he was a young man working for his parents.
“I’ve loved it here” says Rob of Brynhyfryd reflecting on his time at the helm. “I’m a people person and I like chatting to customers. It’s always such a happy place to be. People come here on holiday to have a nice time and that shows. Lots of characters have come and gone over the years” Rob continues. “We used to get coach loads of people who would come down from the South Wales valleys for the day.”
Whilst a trip to the seaside is not as popular as it once was back in the 1960s and 1970s, since the Covid pandemic the great British beachside holiday has made something of a comeback. Summers are getting warmer and people are going abroad less. On a hot day Caswell is as popular as ever. Cars often park all the way down the hill.
Rob has seen it all in his time, and says the business is still very much a going concern. On his reasons for retirement he explains “I’m 67 now and my wife wants me to spend more time at home. In summer I’m here very early getting ready for the day and it’s long hours. But I’ve enjoyed it.”
Local resident and customer Dai Morris has been going there regularly since the early 1970s “His brother Elmo ran it for a good few years before Rob.” Says Dai reminiscing. “I remember his dad who was first generation Italian. He still had a strong accent. His mother June was lovely. She was a real character. It’s always been popular. In summer there will be a cue all day for takeaway food and ice cream”.
Looking to the future Rob stays tight lipped, “I can’t say who’s taking it on or what their plans are, but I hope they will continue what we do, like the buckets and spades and more traditional side. It’s still very popular. But it’s time to hand it over to someone else and they will have their own ideas.”
So as Rob and his family’s long connection to this Gower beach draws to a close, perhaps it’s now time for him to finally sit on the beach and relax, after looking on and serving Swansea holidaymakers for so long? Rob seems to have other ideas. “I’ll definitely be down here regularly!”. Perhaps his wife won’t be seeing as much of him as she might have hoped.
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