You just haven't earned it yet, baby: 5 ways to start https://mcahalane.com/you-just-havent-earned-it-yet/ #AppealWriting, #DonorAppeals, #Donor-focused, #WritingForDonors

Follow these rules and raise more https://mcahalane.com/follow-these-rules-and-raise-more/ #DonorCommunications, #WritingForDonors

Want some action? Use emotion. https://mcahalane.com/use-emotion/ #DirectMail, #EmotionalWriting, #WritingForDonors

They challenge your fundraising appeal. How should you respond? https://mcahalane.com/how-to-respond-when-they-challenge-your-fundraising-appeal/ #AppealLetters, #Copywriting, #WritingForDonors