What is your reputation?
Your auctioneer brand is the combination of qualities, values, and strengths that define who you are as a professional. It is your individuality, your “you-ness," that sets you apart from every other auctioneer. More importantly, it is how bidders, sellers, and the public see you. Authenticity can't be faked, and in the auction industry, it should never be. You are in the people business, and people crave honesty. Realness builds trust, and trust builds business.
Your personal brand as an […]
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