use underscore/hyphen/lowerdash
to separate words that may be confused/mistaken
REPAIRSTEAM
REPAIRS_TEAM
REPAIR_STEAM
CODEISHOT
CODE_I_SHOT
CODE_IS_HOT
DURAMEAT
DURAM_EAT
DURA_MEAT
social.net/REPAIR_STEAM_uk
jones-repairs-team.com = social.biz/Jones_Repairs_team
or social.biz/JonesRepairsTeam