Buyer’s Agent vs Real Estate Agent
Who Works for You?
Ever wondered who really works for you when buying a property — the real estate agent or the buyer’s agent?It’s a common question, and understanding the difference can save you thousands and help you make smarter property decisions.
Who Does a Real Estate Agent Represent?
A real estate agent works for the seller, not the buyer. Their main goal is to achieve the highest possible price for the property owner.
They’re skilled negotiators — but remember, their loyalty lies with the vendor. Every word, question, and negotiation tactic they use is designed to benefit the seller’s outcome.
That doesn’t mean they’re dishonest — they’re just doing their job. But it does mean you’re entering negotiations at a disadvantage if you don’t have someone on your side.
Who Does a Buyer’s Agent Represent?
A buyer’s agent (also called a property buyer’s advocate or property acquisition consultant) represents you — the buyer.
Their job is to:
– Find the right property based on your goals, budget, and strategy
– Conduct due diligence and negotiate the best possible price
– Bid at auctions with strategy and confidence
– Save you time, stress, and costly mistakes
Unlike selling agents, a buyer’s agent is 100% focused on protecting your interests and helping you make an informed investment.
Why Having a Buyer’s Agent Matters
In today’s competitive property market, the right buyer’s agent can make the difference between overpaying and buying smart.
At Truth Group, I work directly with clients across Sydney — and also in QLD, VIC, SA, and Perth — helping home buyers and investors identify opportunities that align with their goals.
Many of my clients come to me after missing out on properties or realising they’ve been relying on advice from selling agents who weren’t working for them.
My approach is straightforward:
– Research and shortlist properties that fit your brief
– Handle negotiations and due diligence
– Provide mortgage planning and finance options
– Support you through to settlement
I only work with a limited number of clients at a time — so each one gets my full focus and a streamlined process with no delays.
So, Who Really Works for You?
If you’re buying, your buyer’s agent does.They’re your advocate, your strategist, and your negotiator.They make sure your purchase supports your financial goals — not someone else’s profit.
Work with a Buyer’s Agent Who’s Also a Mortgage Expert
As both a buyer’s agent and mortgage broker, I help clients secure the right property and the right finance. From identifying high-potential suburbs to structuring your loan, my focus is on building long-term results, not quick wins.
If you’re serious about buying — whether it’s your first home or your next investment — reach out today. Let’s make sure your next property purchase is backed by strategy, not sales tactics.
✅ Key Takeaways
Real estate agents represent the seller.
Buyer’s agents represent you — the buyer.
The right buyer’s agent can save you time, money, and stress.
Truth Group helps you find, finance, and secure the right property with confidence.
📞 Let’s Chat
Ready to have someone on your side?
→ Book Here to learn more about my buyer’s advocacy and mortgage planning services, or reach out today to get started.
Link “mortgage planning and finance options” → /mortgage-planning
Link “property investment” → /property-investment
Link “buyer’s agent” → /buyers-agent-sydney
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#BuyersAdvocate #BuyersAgent #HomeBuying #PropertyAdvice #PropertyInvestment #SydneyProperty #TruthGroup #BuySmart #MortgagePlanning #RealEstateTips
