#Product #rebranding just makes me suspicious that they've cheapened #ingredients or they've been #bought by another #corportation. #Walkers #Shortbread new #logo and #packaging is less inviting. The #video #music creates a sense of urgency not #heritage or #relaxing with a #cuppa & shortbread. The #marketing apparently worked for them but I don't want to pay extra on anything for the fuss of the #rebrand 'trend.
https://www.scotsman.com/business/how-scotlands-most-famous-shortbread-makers-new-identity-has-generated-ps184-million-4806882?utm_campaign=scot-news-api&utm_medium=email&_hsmi=327452307&utm_content=327452307&utm_source=hs_email
#persuasion #profit #markets #business