The listing of #Bitcoin as an exchange-tradeable "security", which @lauren argued was such a horrific idea (he is correct) is having exactly the effect the #cryptocurrency #grifters wanted, making it much more well-known to the general public while also #implying it is actually an #investment (it isn't).
I got my first real-world example of this during a visit to a doctor last week. He knows I'm a software engineer, and asked me to explain Bitcoin. Someone's trying to sell him some.