Further to Dan Patch—
'Decades before images of sports figures began appearing on cereal boxes and in TV commercials, Dan Patch began "endorsing" everything from cigars to cars to washing machines. Under Savage's watchful eye, he was transformed from a racetrack wonder into a household name. Adding to his reputation was his continued high level of performance at exhibitions. On Saturday, September 8, 1906, Dan Patch made horse-racing history when he set a new world record by pacing a mile in one minute and fifty-five seconds. Savage changed the name of his farm in Savage, Minnesota, to the International 1:55 Stock Food Farm, and his horse's record stood until 1938. Dan Patch died on July 11, 1916. Marion Savage died just thirty hours later.'
https://www.mnopedia.org/thing/dan-patch
