Empty statistics are white noise. They are data that is commonly cited, perhaps even to the extent that most of your intended audience knows the information before you begin your presentation. Empty statistics can also be irrelevant or meaningless within the context of your presentation or article.
For some reason, every SEO presentation I’ve read through or sat through over the past couple […]
https://www.seo-theory.com/seo-presentations-are-loaded-with-empty-statistics/
SEO Presentations Are Loaded With Empty Statistics
Empty statistics are white noise. They are data that is commonly cited, perhaps even to the extent that most of your intended audience knows the information before you begin your presentation. Empty statistics can also be irrelevant or meaningless within the context of your presentation or article. For some reason, every SEO presentation I've read through or sat through over the past couple of years is front-loaded with empty statistics.
https://www.seo-theory.com/seo-presentations-are-loaded-with-empty-statistics/
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Content Strategy
Write for skimmers. Use headers like signposts.
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Ahrefs study finds AI search visitors convert 23x higher than organic traffic https://ppc.land/ahrefs-study-finds-ai-search-visitors-convert-23x-higher-than-organic-traffic/ #AI #SearchEngineOptimization #DigitalMarketing #DataDriven #MarketingAnalytics
People keep coming back to this article (originally written in 2015). I've revised and expanded it with a few points that I haven't shared publicly before. The suggestions for identifying low quality content and improving content quality are still relevant today.
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"How The Panda Algorithm Might Evaluate Your Site"
My partner Randy Ray and I manage – for ourselves and clients – over 200 Websites. We see the changes in search referral trends in the analytics data. Websites that were once thriving in the search ecosystem are now receiving fractions of their previous traffic volumes.
And, frankly, I’m not worried. The reactions I’m seeing among experienced SEOs to this latest change in the Searchable Web […]
https://www.seo-theory.com/web-marketers-must-stop-complaining-about-google-ai/
Web Marketers Must Stop Complaining About Google AI
My partner Randy Ray and I manage - for ourselves and clients - over 200 Websites. We see the changes in search referral trends in the analytics data. Websites that were once thriving in the search ecosystem are now receiving fractions of their previous traffic volumes. And, frankly, I'm not worried. The reactions I'm seeing among experienced SEOs to this latest change in the…
#ai #google #search #searchengineoptimization #seo #webmarketing #digitalmarketing
https://www.seo-theory.com/web-marketers-must-stop-complaining-about-google-ai/
Content Strategy
Embed video = better engagement = lower bounce = better rankings.
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Google did not invent query fan-out. The technique is older than Google. But here is a Google patent from 2009 that describes a query fan-out method.
"Generating sibling query refinements"
"ABSTRACT: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying query refinements from sibling queries. In one aspect, a method includes associating each of a plurality of parent queries with a respective group of one or more child queries for the parent query, identifying one or more candidate sibling queries for a particular child query, selecting one or more final sibling queries for the particular child query from the one or more candidate sibling queries, and associating the final sibling queries with the particular child query as query refinements."
https://patents.google.com/patent/US8244749B1/en
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