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5d
Your Shopify collection filters are doing half the job
if they are not improving search rankings and conversions.
Most Shopify stores use collection filters
but do not use the SEO potential.
I was working with a home furniture brand.
Their filters (like “wood type” or “size”) were helping customers navigate
but weren’t contributing to SEO.
Here’s the advanced approach we took to make filters work harder:
1/4
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How to create Product Categories for an e-commerce store that attracts huge traffic?
eg: Let us say a store selling sarees - broad categories rank only when you have high authority, otherwise do this 👇
-Do in-depth keyword research of product categories and create sub-categories with medium search volume.
eg: party wear sarees, office wear sarees, <color> sarees, <city of origin> sarees etc
Your easy wins are in sub-categories
5️⃣ reasons why your e-commerce store is not attracting organic traffic
-Product categories are not well-defined for your broad keywords
- Headings are all over the place
- Lack of blog content affecting topical relevancy
- Primary keyword missing from Meta title, URL& H1 tag
- Poor backlink profile
