The Swiss Cyber Storm conference has been running for many years and we regularly have exceptionally positive feedback from the audience.
Here is my take on how to deliver a great IT security conference. 10 points in the blog post. Here is a brief summary.
https://www.swisscyberstorm.com/2023/03/20/how-to-set-up-a-great-conference/
#1: Know who you are and what you want
#2: A great program is essential (but not for the reasons you expect)
#3: Creating a great program based on a CfP often fails
#4: Creating a curated program is much easier
#5: Create a speaker flyer (you did not see this coming, did you?)
#6: Pay your speakers (at least all their expenses)
#7: Keep the sponsors away from the main track
#8: Treat your speakers like stars
#9: Coach your speakers
#10: Donβt underestimate the catering
As the program chair, I seem to be somewhat fixated on the program. :)
And I will the defend the need for great sponsors very much. It's just that handing them over the main stage undermines the value of the conf - and that's ultimately what they are paying for. So you kind of need to protect the conference from the individual sponsors for all the other sponsors since the main stage is a limited resource.