@callin @daringfireball @gruber Apple telling me about buying movie tickets that would be stored in Apple Wallet, via Apple Wallet, by making a payment with Apple Pay to see a movie made by Apple seems like a pretty obvious kind of synergistic vertical integration that makes sense. As an Apple user that was going to see the movie, it was useful.
Uber telling me I should try Chick-fil-a next time I order food is not the same thing.
Though, I'll be fair to Uber Eats, they've added a toggle that will let users turn off the promotional notifications. That's better than a lot of these apps. Apple's toggle exists in iOS 26, so it is unfortunate they would run the new notifications for Wallet app now. Just poor timing and optics.
The core of my argument is that there's nothing wrong with Apple informing customers about its services. And yeah, this was a silly promotion for a film in theaters, but wasn't that the whole idea behind the services push? Ecosystem value?