📺 https://www.youtube.com/watch?v=d2CHs7Yhl50
🎧 https://launchedfm.com/episode/86-swipe-the-cat-adam-lyttle

"I was already getting people downloading my app. It wasn't an issue of trying to get more people using my app. It was actually finding a way to monetize that more effectively." — Adam Lyttle (Swipe the Cat) on Launched. From $10k to $70k/mo with one experiment. Full episode link below 👇

📺 https://www.youtube.com/watch?v=VpdxiQappZI
🎧 https://launchedfm.com/episode/85-helm-hidde-van-der-ploeg-and-pol-piella

🚀 New Launched!

"Every time someone mentions App Store Connect, people just tag Helm and say 'Just use Helm instead.'"

@hidde
& @polpielladev built a tool so good, their users became their marketing team. Links in the first comment 👇

📺 Watch the episode → https://www.youtube.com/watch?v=VBYA6gO8weg
🎧 Listen to the podcast → https://launchedfm.com/episode/84-habitkit-sebastian-rohl

No dashboards. No streaks.

Just a GitHub-style grid that made habits obvious.

Sebastian Röhl on designing HabitKit – and more!

Full episode on Launched: links to the full episode in the first comment 👇

📺 Watch the episode → https://www.youtube.com/watch?v=71s5sl68Fgo
🎧 Listen to the podcast → https://launchedfm.com/episode/83-naadsadhana-sandeep-ranade

🎧 From Google engineer → Apple Design Award winner.

Sandeep Ranade built NaadSadhana, an app that listens, learns, and performs music with you — not for you.

He calls it “artistic intelligence.”

Full story on Launched 🎙️ Links to the full episode in the first comment below👇

“Turn [those ads] off right now – they're burning money” – Jordan's marketing agency

For this year's Christmas Special, I talked with indie app dev
@jordanmorgan about ads and creative fatigue, seasonality, and finding market fit even without huge marketing budgets.

🎥 Watch the episode → https://www.youtube.com/watch?v=CnQBqpWYnO0
🎧 Listen to the podcast → https://launchedfm.com/episode/81-word-tiles-taiwo-omisore

“Most apps are all about retention. I made an app that is meant to be deleted.” — Taiwo Omisore, creator of One Chance

In this clip, @taiomi explains the idea behind One Chance — an app you can literally only play once.

Links to the full episode in the first comment below👇

🎥 Watch on YouTube: https://www.youtube.com/watch?v=553qajdB_HU
🎧 Listen wherever you get your podcasts: https://launchedfm.com/episode/80-shotsy-aja-beckett

“You have to be an authentic member of the community you’re building for.” — Aja Beckett

In our latest episode of Launched, Aja shares how that mindset shaped Shotsy, the GLP-1 tracking app born from her own personal journey.

🎥 Watch on YouTube: https://www.youtube.com/watch?v=ulKpAAv5GJ4
🎧 Listen wherever you get your podcasts: https://launchedfm.com/episode/79-flighty-ryan-jones

It’s here! The first episode of the new Launched podcast (now from
@revenuecat ) is live. I sat down with
@rjj CEO of @Flighty to talk about:

– Product as the growth engine
– Designing for shareability
– ASO over ads, and much more.

Links in the first comment below 👇

Quote the tweet above with a screenshot of you playing your favorite Launched episode in your podcast player of choice. We'll select 50 at random next week

Never listened? – Then I highly recommend the most recent episode with @klemensstrasser 😁

👉 launchedfm.com

Launched is now a @revenuecat podcast 🙀 and if there’s one thing RevenueCat knows how to do – it's swag 😅

sooooo we’re giving away 50 Launched shirts to those of you who, let's be real, do some free marketing for us 😏

Details below👇

For, uh, no apparent reason. I got the great @matthewskiles to refresh the Launched artwork. Whatdya think? 🔍

The rumors are true! ‼️

Helm creators @hidde and @polpielladev are joining the stage at Launched LIVE🔴 in Cupertino during #WWDC25

Tickets are STILL AVAILABLE but going fast, so get them while you can! 👇

https://lu.ma/htlbbu10

For the 1st time Launched LIVE is coming to Cupertino for #WWDC25! 🚀

Space is LIMITED but anyone who correctly guesses my guests in the replies will get a guaranteed ticket 👀

Hint: This duo launched their beloved (ship themed) dev tool during WWDC 24

https://lu.ma/htlbbu10