John Mueller

he/him - Search Advocate / Developer Relations at in . Personal account, posts are my own. Likes search engines, , , , , , , and .

Sometimes annoyed, sometimes annoying.

For Google official guidance, check out developers.google.com/search/ & goo.gle/seo-oh - my team does awesome stuff over there.

John Muellerjohnmu
2025-09-17

@mariachiaramarsella @geekonaut Since we index the video as "one blob" (is that a technical term? idk), we'd just index the web page with the content & the video embed. I'm not sure how paywall markup would fit into that. Maybe I'm missing something though :-)

John Muellerjohnmu
2025-09-17

@shameem No, if it's the same URL, then it doesn't do anything. You need unique URLs per locale, and they need to be crawlable from anywhere (Googlebot generally crawls from one location; it wouldn't notice if you changed content dynamically, and would not be able to index the dynamic parts that it doesn't see.) If these are really different contents, I'd suggest using separate URLs, cross-links, and hreflang.

John Muellerjohnmu
2025-06-18

@shameem We don't have public numbers on that, but I like the fact that you can pick the kind of search that you want, and change from search to search. Do you find the forums mode more helpful for your searches?

John Muellerjohnmu
2025-04-17

@tifozy @searchliaison @dannysullivan @rustybrick Nothing has fundamentally changed, but it's important to remember that redirects are just one part that goes into canonicalization, it's good to be consistent with all the signals, including all internal links - developers.google.com/search/d has a bit more. Just redirecting and leaving everything else alone isn't always going to be convincing to Google's systems.

John Muellerjohnmu
2025-04-05

@mcoughlan If they 301 it's probably ok, but ... it sounds like it might be worth figuring out how to automate it so that you don't need to manually track & tweak these. Clean links make tracking with tools easier, and reduce chances of "miscanonicalization" (not a ranking issue, but tracking is challenging)

John Muellerjohnmu
2025-01-08

@geekonaut Did you take this photo with an opensource camera?

John Muellerjohnmu
2024-11-01

@guaca @geekonaut I don't know! But, I think Search Console gives you errors fairly quickly, so it should be possible to just double-check.

John Muellerjohnmu
2024-10-28

@simoncox @frank @rustybrick It's fixed now! I think. (I hope. (at least for my site (on my computer)))

John Muellerjohnmu
2024-10-28

@ilovechoclates_ Just checking to see if people are watching ... :-). Sorry!

John Muellerjohnmu
2024-10-23

@ilovechoclates_ I don't think I would ever have made videos - they're so much work and it always feels weird to see me on video :-). I'd probably watch them though - food + storytelling sounds like a calming mix.

John Mueller boosted:
Jens Oliver Meiert 🇺🇳 🇵🇸j9t@mas.to
2024-10-10

8 AI Tips for Web Developers (and Their Careers):

I’ve shared a few thoughts on how we could or should use AI in our work and our career, over at SitePoint. (As I state in the article, there are many problems with AI, problems we should still address.)

sitepoint.com/ai-tips-for-web-

#ai #webdev

John Muellerjohnmu
2024-10-10

@jrosell @guaca You know how sometimes you're certain you had a good reason to do something, later on forget why, but continue doing it just in case there's still a good reason? That's why. :-)

John Muellerjohnmu
2024-10-06

@simoncox Thanks! It was good to briefly see you there! Still no update, maybe we're safe :-)

John Muellerjohnmu
2024-09-28
John Muellerjohnmu
2024-09-28

@leighlo The thing I got stuck on is post-processing. With GenAI basically always creating the full track, it's really hard to tweak things past what was created (or at least, I'm not savvy enough for that). Want to remix tracks? Good luck with finding something that pulls things apart well-enough. I assume it'll get better, and professional tools will make their own variants, and then it'll be like the sampling synthesizer :)

John Muellerjohnmu
2024-09-28

@leighlo @rustybrick Suno or Udio? I had some fun making SEO-related songs but never got around to making them public. I wish I poked around in there before they added all the reasonable limitations :-).

John Muellerjohnmu
2024-09-28

@ilovechoclates_ @simoncox@seocommunityhsocial I think a big driver of FAQs was also the FAQ rich results. Suddenly every page had an FAQ.

"About John" -> "Who is John? Does John have 2 eyes? Where is John's website? How many 'o's in the name John? Is Jason the same as John? Buy cheap long johns where?"

John Muellerjohnmu
2024-09-28

@rustybrick Thanks for catching this!

John Muellerjohnmu
2024-09-28

@leighlo @rustybrick Humorous? That rules out most places. :-)

Looking forward to reading more in any case!

John Muellerjohnmu
2024-09-20

@ilovechoclates_ @simoncox I don't see the product expert program going away anytime soon.

Client Info

Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst