Rand Fishkin

Cofounder & CEO @SparkToro (makers of fine audience research software) and Snackbar Studio (working on a soon-to-be-announced video game), author of Lost & Founder, prev founded Moz, husband to @everywhereist

Rand Fishkinrandfish
2025-03-11

@rustybrick @SparkToro thanks Barry!

Rand Fishkin boosted:
Barry Schwartzrustybrick@c.im
2025-03-11

New data from @randfish 's @SparkToro showed Google Search grew ~22% year over year and AI search is really not catching up (yet) seroundtable.com/google-search

#google #data

chartcahartchart
Rand Fishkin boosted:
Barry Schwartzrustybrick@c.im
2025-03-04

A new study from @randfish @SparkToro shows 1/3rd of active web users don't use Google that much, and a lot of other interesting data seroundtable.com/google-search

#google #search

data chartpie chart
Rand Fishkin boosted:
2025-02-09

“The private companies in control of social-media networks possess an unprecedented ability to manipulate and control the populace.”

🎁 article (no paywall)

theatlantic.com/ideas/archive/

Rand Fishkinrandfish
2024-11-20

@rustybrick only if we assume all prompts are "searches".

Btw - great to see you yesterday!

Rand Fishkin boosted:
Tim Ellis 🦝The_Tim
2024-09-12

In the said that protestors ""went into Seattle, they took over a big percentage of the city of Seattle."

The area known as "CHAZ" or "CHOP" that was occupied by protesters covered about 42 acres (0.17km²).

The land area of Seattle is 53,755 acres (217.54km²)

42 / 53,755 = 0.00078

Apparently to Trump 0.078% is "a big percentage" of .

screenshot of an article on KUOW

Former President Donald Trump wants to know why people in Seattle weren't arrested and prosecuted for crimes related to the 2020 protests and the Capitol Hill Occupied Protest, known as CHOP. The answer is simple: Many people were arrested and prosecuted.

"When are the people who burned down Minneapolis going to be prosecuted, or Seattle?" Trump said during Tuesday night's debate with Vice President Kamala Harris. "They went into Seattle, they took over a big percentage of the city of Seattle. When are those people going to be prosecuted?"screenshot of a map on Wikipedia showing the roughly 13-block area of Seattle known as "CHAZ" that was taken over by protestors in 2020Screenshot of a website that calculates the area of a custom region drawn on a map. The map of the "CHAZ" / "CHOP" 2020 protest zone in Seattle is drawn, and the calculator shows a total area of 0.17km² or 42.02 acres
Rand Fishkinrandfish
2024-07-16

@wilreynolds 100%. This, and also:
- Ad blockers
- Multi-device journeys
- Dark social (lacking referrer strings)
- Cookie clearing plugins
- Zero-click everything (SO MUCH activity around all our brands happens on social, in search results, on sites that send no traffic, in the offline world, etc.)

Rand Fishkin boosted:
Wil Reynoldswilreynolds
2024-07-16

Remember next time you get asked about exactness of your data to walk a client through all the examples in this post as a way to defend why the pursuit of clean data might be a fools errand.

kpplaybook.com/resources/marke

Rand Fishkin boosted:
2024-05-28

Google's search engine used to be one of the most secretive, closely-guarded black boxes in the world.

Perhaps not anymore.

In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in SEO or care about search engine traffic, you should probably see this.

Rand Fishkin boosted:
2024-05-28

Here's my post detailing the leak's disclosure, my process for authentication, and some early interpretations of a few pieces we analyzed therein: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

And here's @ipullrank's more technical, deep-dive into some early reveals from his own analysis: https://ipullrank.com/google-algo-leak

I recommend checking out both

Rand Fishkinrandfish
2024-05-28

@bedirthan Oh my gosh!!! We'll get to hang out IRL. Cannot wait!

Rand Fishkin boosted:
Joe UchillJoeUchill
2024-05-24

IT GOT THE RECIPE FROM ANOTHER AI!

AINCEPTION!

dishgen.com/recipes/fiery-fuel

Rand Fishkin boosted:
Joe UchillJoeUchill
2024-05-24

Can I use gasoline to cook spaghetti faster?

Rand Fishkinrandfish
2024-05-11

NEW survey: randfish.typeform.com/to/xqBx3

If you're in the universe, would love to get your feedback about events & conferences in the space. My guess is many things have changed since I ran this survey in 2017. Will publish those changes and results this week.

Rand's Typeform survey on marketing events
Rand Fishkinrandfish
2024-05-09

October 8th is .

For the first time, in person, in Seattle. Waitlist for tickets is open now 👇

Rand Fishkin boosted:
2024-05-02

2 Months ago: TikTok passes YouTube in estimated ad revenue for 2024
1 Month ago: Congress and the White House pass a law requiring TikTok to be sold to a US owner or entirely banned from the US
Last Week: Chinese govt & ByteDance decide TikTok will not be sold

So... where are all those ad dollars going? Just YouTube & Insta? Or will any of it be put to more creative applications?

Rand Fishkinrandfish
2024-04-28

@asmartbear I love when you do this ♥️

Rand Fishkin boosted:
2024-04-27

Gartner: "By 2026, Google will lose 25% of its query volume to AI alternatives"
Datos: "Oh really? Let's investigate that claim with data from millions of real Internet users."

Embarrassing that this rebuttal of Gartner's prediction is getting nowhere near the hype and traction of the original, baseless claim: https://datos.live/predicted-25-drop-in-search-volume-remains-unclear/

(full piece is worth a read; more charts & methodology within)

Rand Fishkinrandfish
2024-04-27

@bedirthan wish you luck Dave!

Client Info

Server: https://mastodon.social
Version: 2025.04
Repository: https://github.com/cyevgeniy/lmst