@rustybrick @SparkToro thanks Barry!
Cofounder & CEO @SparkToro (makers of fine audience research software) and Snackbar Studio (working on a soon-to-be-announced video game), author of Lost & Founder, prev founded Moz, husband to @everywhereist
@rustybrick @SparkToro thanks Barry!
New data from @randfish 's @SparkToro showed Google Search grew ~22% year over year and AI search is really not catching up (yet) https://www.seroundtable.com/google-search-growth-39040.html
A new study from @randfish @SparkToro shows 1/3rd of active web users don't use Google that much, and a lot of other interesting data https://www.seroundtable.com/google-searcher-activity-study-38999.html
“The private companies in control of social-media networks possess an unprecedented ability to manipulate and control the populace.”
🎁 article (no paywall)
@rustybrick only if we assume all prompts are "searches".
Btw - great to see you yesterday!
In the #debate #Trump said that protestors ""went into Seattle, they took over a big percentage of the city of Seattle."
The area known as "CHAZ" or "CHOP" that was occupied by protesters covered about 42 acres (0.17km²).
The land area of Seattle is 53,755 acres (217.54km²)
42 / 53,755 = 0.00078
Apparently to Trump 0.078% is "a big percentage" of #Seattle. #factcheck #theydidthemath
@wilreynolds 100%. This, and also:
- Ad blockers
- Multi-device journeys
- Dark social (lacking referrer strings)
- Cookie clearing plugins
- Zero-click everything (SO MUCH activity around all our brands happens on social, in search results, on sites that send no traffic, in the offline world, etc.)
Remember next time you get asked about exactness of your data to walk a client through all the examples in this post as a way to defend why the pursuit of clean data might be a fools errand.
https://kpplaybook.com/resources/marketing-analytics-data-is-wrong-can-it-be-fixed/
Google's search engine used to be one of the most secretive, closely-guarded black boxes in the world.
Perhaps not anymore.
In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in SEO or care about search engine traffic, you should probably see this.
Here's my post detailing the leak's disclosure, my process for authentication, and some early interpretations of a few pieces we analyzed therein: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
And here's @ipullrank's more technical, deep-dive into some early reveals from his own analysis: https://ipullrank.com/google-algo-leak
I recommend checking out both
@bedirthan Oh my gosh!!! We'll get to hang out IRL. Cannot wait!
IT GOT THE RECIPE FROM ANOTHER AI!
AINCEPTION!
https://www.dishgen.com/recipes/fiery-fuel-spaghetti-lvs3o74j
NEW survey: https://randfish.typeform.com/to/xqBx3fie
If you're in the #marketing universe, would love to get your feedback about events & conferences in the space. My guess is many things have changed since I ran this survey in 2017. Will publish those changes and results this week.
October 8th is #SparkTogether.
For the first time, in person, in Seattle. Waitlist for tickets is open now 👇
2 Months ago: TikTok passes YouTube in estimated ad revenue for 2024
1 Month ago: Congress and the White House pass a law requiring TikTok to be sold to a US owner or entirely banned from the US
Last Week: Chinese govt & ByteDance decide TikTok will not be sold
So... where are all those ad dollars going? Just YouTube & Insta? Or will any of it be put to more creative applications?
@asmartbear I love when you do this ♥️
Gartner: "By 2026, Google will lose 25% of its query volume to AI alternatives"
Datos: "Oh really? Let's investigate that claim with data from millions of real Internet users."
Embarrassing that this rebuttal of Gartner's prediction is getting nowhere near the hype and traction of the original, baseless claim: https://datos.live/predicted-25-drop-in-search-volume-remains-unclear/
(full piece is worth a read; more charts & methodology within)
@bedirthan wish you luck Dave!