The world’s largest Ruby on Rails firm for high-quality web and mobile apps. No matter your software problem, we provide a complete solution to scope, design, develop, test, host, maintain and support it 24/7. We design, build & host amazing web & mobile apps, specialising in custom applications that integrate with Salesforce.
The $75M BoM Website Redesign is a masterclass in project failure.
Learn the danger of poorly structured time-and-expense contracts that allowed consultants to bill millions for idle resources. Taxpayers paid the price for a worse service.
https://reinteractive.com/articles/australian-bom-website-redesign-debacle-cost-overrun
In just a few hours we'll be going live.
Hired a 'rockstar' firm that became a dud? When reference checks fail, tech investments fail due to one oversight.
Register and find out more: https://youtube.com/watch?v=rN6LaDjcN5E
Need help to upgrade your application to a supported Rails version? Our expert team specialises in risk-free migrations and is ready to assist with your upgrade path. Read more: https://rubyonrails.org/2025/10/29/new-rails-releases-and-end-of-support-announcement
Contact us: https://reinteractive.com/contact-us
Hired a 'rockstar' firm that became a dud? When reference checks fail, tech investments fail due to one oversight. We'll show you how rigorous due diligence makes all the difference, assessing firm skills before they start. Safeguard your future. https://www.youtube.com/watch?v=rN6LaDjcN5E
Real-world advice for entrepreneurs and founders on how to properly validate a new business idea before investing heavily in development. https://www.youtube.com/shorts/y3_HJ_mvr2A
Watch the full advice: https://www.youtube.com/live/xDtVcE1-yqg
Ruby Central ED Shan Cureton addresses turmoil, #RubyGems/#Bundler ownership, & missteps on the Tech for Humans Podcast. Essential insights into the non-profit's challenges. If you run #Rails, listen for stability details! https://www.youtube.com/watch?v=nKpo68g9dEk
AI optimises known data and stops where the data ends. Innovation is solving problems limited by AI due to unknown data, the creative leap only humans can make. Do you agree that human input is the only source of breakthrough? https://www.youtube.com/shorts/5h9LjRiDjww
Watch full video https://youtube.com/live/YQktcEkhEL8
Pro Tip: Do not start building an app until you have a solid "Go-to-Market" strategy. Building an app without knowing how to attract users is a huge waste of resources. The successful creation of the product doesn't automatically guarantee its adoption. https://youtube.com/shorts/hcUtwMmDlD0?feature=share
Learn more: https://www.youtube.com/live/xDtVcE1-yqg
Secure code can't prevent 3 AM pager alerts. Unsecured infrastructure causes vulnerability & unreliability.
Find out the consequences of this operational failure across three key areas. https://reinteractive.com/articles/rails-app-security-ops-perspective-cia-triad-infrastructure
Rails security is too complex. It needs dedicated security experts with deep knowledge & time to protect your data & reputation. The more you invest in security professionals, the better equipped you'll be to protect your Rails application. Learn more: https://reinteractive.com/services/security-assessments
Vetting a Salesforce partner? Don't hire until you know the answers to the 7 Critical Questions about maintenance, integration, and local support. Join our webinar and get the vetting checklist you need for long-term project success. https://linkedin.com/events/fromideatoongoingsupport7378965322084757504/theater/
Writing complex SQL?
Learn how the Groupdate gem helps you master time-series analytics in Rails with just one line of code. Simplify your daily, weekly, and monthly reporting instantly!
Read the article here: https://reinteractive.com/articles/groupdate-gem-simplify-rails-analytics-time-series-queries
Scott Werner & Errol challenge software complexity, championing simple, strong foundations. They discuss using Ruby for quick AI experiments, avoiding unnecessary product extras, and why community drives AI's next breakthrough.
Listen now: youtube.com/watch?v=JO4yWEBASaE&feature=youtu.be
Vetting a Salesforce partner? Don't hire until you know the answers to the 7 Critical Questions about maintenance, integration, and local support.
Join our webinar and get the vetting checklist you need for long-term project success.
In custom software development, the number one fear for any business leader is losing control & constantly worrying if the project is on track. But when you partner with a dedicated team that prioritises transparency, that worry disappears. Here is what our recent client said.
Why are so many companies still struggling to get real value from their AI & CRM investments?
The problem isn't the technology, it's the foundation.
We've broken down our recent webinar into 4 actionable highlights.
Watch the full webinar:
https://www.youtube.com/live/YQktcEkhEL8?si=FtUUxNY9tVAGzfpb
This week on the Technology for Humans Podcast, Errol chats with Jim Remsik (Flagrant, #XORuby)! Jim discusses the future of Ruby, AI tools & his love for conferences. (He's popular this week, sorry to other podcasts! 😉)
Listen now: https://youtu.be/LzjJwaPWjnA?si=QFFZs-L_UOszTX00
If you missed our webinar on "The Secrets of AI-Powered CRMs", catch the recording here! We dove into how a great AI model is useless if the underlying data is a mess and more. The full recording is available now: https://www.youtube.com/live/YQktcEkhEL8?si=Fp7TBS_keF4U0uxL
In a few hours, this will be happening.
Register to attend:
We hear "AI Agent" everywhere, but what does it really mean? Are they just fancy chatbots, or is something more going on? Are people confused by the term? Find out the clear definition and why it's a big deal.
https://reinteractive.com/articles/ai-agents-explained-beyond-chatbots-and-simple-queries
