Tangent: LDS Makes "Mormon" a Bad Word
Imagine the True Meritocracy and the power of Revelation in which a PR team for an organization with direct access to God and HUNDREDS of billions of dollars faces a massive loss of members and are struggling to get more.
They look at the scene of American religion, where the not-religiously-affiliated demographic is growing more rapidly than in any of our lifetimes, and the Evangelicals have the minds of the remaining population sewn up in the largest and most powerful cult known to the USA, and these brilliant marketers with their high salaries and fancy degrees say:
"You know what the problem is? People don't think we worship JESUS CHRIST. So let's ditch the Mormon label to make sure they know this is the church of JESUS CHRIST (of blah blah blah...doesn't matter). THAT will surely appeal to the youth of today!"
Absolutely fumbled it.