🔎 During an update, the best course of action is typically to wait until the changes have been fully rolled out by Google, assess the impact and carefully plan any next steps.
âš Try not to make any sweeping changes during a Core Update, as this may have a more detrimental impact.
If you see in GSC that Google is choosing a different canonical than the user, this is an indication that you have duplicate or very similar pages that should be addressed. It suggests that the current canonical setup is not adequate. #SEO #TechnicalSEOTips #TechSEOTuesday
Server-side rendering generates the full HTML for a page on the server. This avoids multiple round trips as it’s handled before the browser gets a response. Running logic and rendering on the server means you can avoid sending lots of JavaScript to the client-side. #SEO #TechnicalSEOTips #TechSEOTuesday
Do you have an out-of-stock plan?
1⃣ Don’t return a 404 on out-of-stock products. Instead, state that it’s unavailable and provide alternatives.
2⃣ Google treats "out of stock" eCommerce pages as 'Soft 404s', meaning they are less likely to appear in SERPs.
3⃣ If a product is permanently out of stock, remove internal links to the page and redirect the URL to a PLP or a similar PDP.
Soft 404s in GSC can strongly correlate with JavaScript and suggest a rendering issue. If Google cannot see the content on the entire web page, it may be more likely to noindex it #SEO #TechnicalSEOTips #TechSEOTuesday
Use LocalOverrides within Chrome to test the potential impact of local speed changes before implementing them. This can save time, ensure you get it right the first time, and help you win stakeholder buy-in. #SEO #TechnicalSEOTips #TechSEOTuesday
Always test the implementation of your robots.txt to avoid a decrease in organic performance and ensure it is accessible to Googlebot. Use the robots.txt testing tool to see if the URL is allowed or blocked. #SEO #TechnicalSEOTips #TechSEOTuesday
Some technical issues can hinder the chances of ranking. Amazing content can’t rank if it can’t be crawled. Ensure you have solid technical foundations to give your content the best chance of ranking before exploring links etc. #SEO #TechnicalSEOTips #TechSEOTuesday
Keep your use of trailing slash consistent. If a non-trailing slash is the default, the trailing slash should redirect to this version & vice versa. If not, the variations can confuse Google as to which version they should serve in SERPs. #SEO #TechnicalSEOTips #TechSEOTuesday
Always test the implementation of your robots.txt to avoid a reduction in organic performance and also to ensure URLs are accessible to Googlebot. Use the robots.txt testing tool to see if the URL is allowed or blocked. #SEO #TechnicalSEOTips #TechSEOTuesday
For context, the image below is just one example of what can happen if you migrate a website without SEO input.
You may even see a more dramatic drop than this, and it can take quite some time to recover!
Don't make the same mistake! 📉🤦
#migration #Website #SEO #TechnicalSEOTips #TechSEOTuesday #searchengines
Your website can only have one robots.txt and should contain clear instructions to the user agents you are targeting and the directories you would like them to access or not. #SEO #TechnicalSEOTips #TechSEOTuesday
If your crawl is taking too long and running out of memory because it's getting stuck in a trap, you can pause the crawl and edit the exclude list to get the crawl back on track. See where it got 'stuck' and use this to create a rule.
Keep a note of where the crawl got stuck and come back to this later during a tech audit or log file analysis if needed.
If there are conflicting robots.txt rules of the same length and specificity, Google will choose and apply the least restrictive rule. #SEO #TechnicalSEOTips #TechSEOTuesday
Whenever embedding a YouTube video, include Video schema to help search engines understand the content, provide additional information to search engines and improve your chances of being more visible in SERPs.
#SEO #TechnicalSEOTips #TechSEOTuesday
Build an internal link strategy that works by making sure internal links point to:
1. 🔗 Canonical URLs.
2. 🔗 Pages with 200 status codes.
3. 🔗 HTTPS pages.
#SEO #TechnicalSEOTips #TechSEOTuesday
Add scalable internal links on your eCommerce store through Breadcrumbs and make full use of Related products; People also Bought type-features and others such as Similar Products, Related categories, and even Products by the Same brand. #SEO #TechnicalSEOTips #TechSEOTuesday
Ensure you’re using experts in your informational content, especially for YMYL sites. Expert content can drive traffic, links, revenue and also builds E-E-A-T. #SEO #TechnicalSEOTips #TechSEOTuesday
Duplicate content is never ideal and can create several SEO issues, including cannibalisation, which can dilute your rankings. #SEO #TechnicalSEOTips #TechSEOTuesday
Google can favour long-form content for some informational queries, and the more copy there is means you have a greater chance to optimise for the keywords.
However, there is no word threshold that Google has in terms of favouring URLs for rankings, don’t add content for the sake of it. Content needs to be helpful and relevant.
