Marketer | Speaker | Ecommerce & Retail | 19+ year #EmailGeek | DTC, B2B & MarTech | Dad who ❤️ the Bills, Sabres, Red Sox & astrophysics. Posts are business & sports
Social media sites that develop ecommerce functionality can work because they're social-first platforms. Promoting products is a natural part of the content.
Ecommerce-first sites can't successfully reverse-engineer the same success because they are ecommerce-first stores.
Here are my thoughts on the TikTok saga and its impact on brands.
https://martechview.com/tiktok-ban-looms-how-ecommerce-brands-can-adapt-and-thrive/
IYKYK, and you know what? Our yearly stat report is out.
▪️ Email, SMS, and web push stats? ✔️
▪️ Country specific? ✔️
▪️ Automation stats? ✔️
▪️ A reason not to work ✔️
Come check it out ... or else
"83% of U.S. consumers report that saving money is a bigger priority in 2025 than it has been in other years."
Given the choice, I bet most consumers would rather eat out less & not sacrifice general ecommerce purchases.
But I thought Gen Z cared about authenticity and social issues and stuff?
This is why stereotyping generational cohorts and marketing to those stereotypes isn't always the smartest thing. At the end of the day, people are people, and right now, money is tight for most people.
https://chainstoreage.com/survey-first-party-fraud-rises-during-holidays-especially-among-gen-z
Having fun > not having fun.
So we had some fun (well, everyone except for the person who had to look through the emails). We sifted through 23,646,644,659 emails this year and looked for “fun” data. You're welcome.
https://www.omnisend.com/email-fun-facts-year-in-review-2024/
#EmailGeeks #EmailMarketing #Ecommerce #Email #Retail #Omnisend
BFCM starts on October 8th. Plan accordingly!
EmailMarketing #Ecommerce #SMS #BFCM #BlackFriday
Has this been the spookiest summer ever?
I was happy to share my thoughts on the trend of Summerween with Newsweek.
https://newsweek.com/summerween-celebrations-august-1941651
Ecommerce #EmailMarketing #BFCM #Marketing
Join me at MessageMania on Sept. 25th as I discuss email marketing do's and don'ts!
Vacation = I've been quiet.
What'd I miss? anything? Anything at all? 🤣
Here is one from the WordPress community: "The Unique Challenges of Marketing to the WordPress Audience"
Give it a listen.
https://wpproducttalk.com/podcast/the-unique-challenges-of-marketing-to-the-wordpress-audience
Shopify is sunsetting Product Reviews, but Omnisend has you covered.
Product Reviews are now available right inside of Omnisend.
How awesome is that?
If you haven't read the 2023 year-end stats report yet, that's OK. I cover the five biggest takeaways from the report. (My favorite part comes at the 2:48 mark.)
https://youtu.be/xnNqbUaDA6A?si=wcE_VsSqALzOVOXb
Full report here: https://www.omnisend.com/wp-content/uploads/2024/02/2023-email-sms-and-push-report.pdf
Attention Shopify stores!
On April 23, we’re bringing product reviews to Omnisend!
Join the waitlist: https://www.omnisend.com/product-reviews
Here's a sneak peek at what you can do when using product reviews + Omnisend:
⭐ Collect reviews with email & SMS workflows
⭐ Group customers based on their ratings
⭐ Showing top reviews & ratings
⭐ Import existing reviews
⭐ Improve SEO with ratings that are visible in Google search
#Shopify #emailgeeks #ecommerce #marketing #EmailMarketing #ProductReviews
Justuno's Shopify Masterclass is rolling along.
Episode 8 is now available & it deals with email & SMS marketing, showing actionable ways to make the channels more effective.
Register for the series: https://hubs.ly/Q02g3Z8G0
2024, the year of the dragon? Nah.
It's the year of the back-in-stock message.
Here's why:
https://www.mytotalretail.com/article/the-power-of-back-in-stock-email-marketing/
Double-edged sword. Our family plays hit-or-miss with getting a convenient pickup window with our weekly grocery orders. We always order on the same day.
I'd love a reserved pickup window, but it could have negative consequences.
What if my window gets secured by others and I am continuously locked out?
My guess is they are testing this with Amazon Fresh, and if it goes well we may see it rolled out to Whole Foods.
Thoughts?
https://chainstoreage.com/amazon-adds-advance-grocery-pickupdelivery-window
Want to know what I expect to see in email and SMS marketing this year?
I shared my thoughts and my reasoning for them on Total Retail.
Agree or disagree?
https://www.mytotalretail.com/article/email-and-sms-marketing-in-2024-5-trends-to-expect/
Ecommerce #EmailMarketing #EmailGeeks
Loved chatting about how WooCommerce and WordPress customers can easily do email marking — plus a lot of softball puns.
https://dothewoo.io/email-marketing-tips-for-woo-and-wordpress-businesses/
#WordPress #woocommerce #emailmarketing #emailgeeks #WooBizChat
It may be Vday but it's not too late to send a Valentine's Day campaign.
I was surprised to see these numbers when I did, but then I sifted through my own tracking inbox, and following 400+ brands' emails, I anecdotally saw it for myself.
https://www.cxfocus.com.au/news/do-businesses-still-believe-in-love-australian-consumers-do/
#EmailMarketing resources:
⭐️Shopify Learn course: https://shopify.com/learn/course/3-automated-emails-that-will-increase-your-sales
⭐️Email Marketing Reports: https://omnisend.com/resources/reports/
⭐️Ecom video podcast: https://youtube.com/playlist?list=PLb9mtNzPUQleeEniPC6g_pCnULN_gpWcY&si=TsYyNYOiGcRaqDLp
⭐️Ecom marketing tips: https://youtube.com/playlist?list=PLb9mtNzPUQlfDizh1K85D8AvUF9qCeTof&si=dW5DpMaOhnYiabzA
⭐️Best email+SMS marketing tool: http://Omnisend.com