IBA

IBA offers a radically different way of implementing press relations programs.

2025-01-17

Hitting bullseye in today’s digital-first is tricky with buying groups getting bigger. The key is to target each group’s persona – from purchasers & ratifiers, to influencers, we’ve highlighted the tactics to hit them all with your B2B PR campaign:

2024-11-15

The influence of hashtag#data on the PR ecosystem is growing – from informing hashtag#MediaOutreach, to driving campaign strategies. But having data is one thing, unlocking value from it is a different ball game? Here’s the areas where data can bring new value to the PR ecosystem: bit.ly/PR_TLP_1511

2024-10-25

are now the most influential format for B2B buyers – Why? It’s because the B2B buyer demographic is changing & buyers have more buying power – find out how you can leverage to make an impression in just 8 seconds, here: bit.ly/pr_tlp_2510

2024-10-11

AI has quickly become a game changer in , but it still poses risks – with trust being a key element of think misinformation! PR & marketing pros need to be careful when integrating AI into workflows. Find out how to ensure brand safety here: bit.ly/pr_tlp_1110

2024-09-27

You heard it here first! After Zuckerberg’s endorsement, others are joining the Fediverse to open up social media for all. Our latest blog shares news of the Fediverse, including the implications of the launch of the open Social Web Foundation: bit.ly/IBAPR_Fridrop_2709

2024-09-20

The as we know is changing! , pervasive influencers, & social media are challenging the credibility of news. To find out how has changed news consumption and where stands, we’ve taken a look into the latest Reuter Institute report:

2024-09-13

Should PR & marketing pros be hunkering down in preparation for after the recent failures of systems? No, they should be on the slope of enlightenment with PR 5.0 & remembering the power of the human touch in content & thought leadership: bit.ly/pr_TLP_1309

2024-09-02

The SEO world is forever evolving but with the emergence of AI-powered search, is no longer wholly performance based, making ‘optimization’ an unsuitable strategy.

PR & marketing pros must now train to ensure their content performs. Find out how here: bit.ly/pr_tlp_3008

2024-08-28

Are you in the trough of AI disillusionment or having fatigue?

You’re not alone! It’s a well-trodden path for transformative . As we find out in our latest IBA Talking Propeller Heads webcast, where we discuss the good, the bad, & the seriously useful of : bit.ly/PR_TPH_2308

2024-08-19

With & increasing their shares in power stations to fuel for – will we be Googling in the dark?

Or is AI following the route of other transformative technologies?

Find out in our latest IBA Talking Propeller Heads: youtube.com/watch?v=Jh7m5_1rudg

2024-08-12

You heard it here first – is getting an AI-free makeover!

From satisfying search intent, to embedding and writing quality , we show how you can earn high search rankings, with no Gen-AI in sight! bit.ly/FRIDRP_0908

2024-07-29

The world is changing & so are their algorithms & features to keep users on their sites, causing content with external links to get less user engagement.

So, what can marketers do to turn the tide & keep engagement high? Enter !

bit.ly/Masto_tlp_2907

2024-07-24

content Vs Classic – the battle that sets a good & great apart!

Classic content should be the goal for all marketers as it’s innovative, stays relevant today & always has value.

Find out what makes classic content great here: bit.ly/PR_FriDrop_1907

2024-07-12

What do journalists want from PR pros & what are their biggest challenges?

All questions we answer as we compare Cision 2024 State of Media Report & @muckrack State of PR report 2024. To help PR pros form meaningful relationships & not get marked up as spam: bit.ly/PR_TLP_1207

2024-07-05

The great data deluge is here – marketers beware of ! B2B organizations are being told to be data driven from all angles. But are PR & marketing pros getting blinded by leading to decision paralysis? bit.ly/PR_TLP_0507

2024-06-24

What does 2024 hold for PR? Will still be centre stage? All questions we answer as we take a deep dive into the Muck Rack State of PR 2024 report – DOWN, AI UP and DOWN, media metrics UP & much more: bit.ly/F RIDRP_tlp_2106

2024-06-14

The hot AI question at this week’s was would deliver on its promise of new developments, or would it join the AI group?

Very few however saw the partnership with OpenAI coming, for one! was unruffled. Here’s why: bit.ly/IBA_TLP_1406

2024-06-10

dominated the Google I/O 2024 event with its new overviews. But there were issues after telling people to put glue on pizza & now are a meme.

With this week, will they go their own way or follow the AI crowd? bit.ly/PR_TLP_0706

2024-05-24

Social media is constantly changing – from the rise of , to the fall of X & the open-source bursting onto the digital block.

With these changes it’s tricky for B2B marketers to keep up, but not anymore with our latest B2B round-up. Check it out on our latest blog! bit.ly/pr_tlp_2405

2024-05-20

It’s rare for to go public with their algorithm changes & search approach.

So when their CEO talked about their roadmap with Bloomberg, we sifted through the data.

In our latest blog we dig out the key clues on the future of AI & search for marketing campaigns: bit.ly/pr_tlp_1705

Client Info

Server: https://mastodon.social
Version: 2025.04
Repository: https://github.com/cyevgeniy/lmst