MBTN Academy is a great place to learn about business math and metrics. We primarily serve the higher education market, but everyone is welcome. Designed as a remote business in 2010, we do have a physical presence in Virginia and the Czech Republic.
Timely article to ponder given current conditions.
"Actually changing a system involves reckoning with its myriad interconnections and its larger purpose. Who will define the purpose of a system, and who will do the adjusting? To whom are the adjustors accountable? How much time will elapse before we can see and judge the results? There’s a disconnect between the urgency with which we want our systems to change and the elaborate, detailed, and lugubrious process..."
I love using plots and maps to encourage deeper thinking from managers and students.
The example below is a two dimensional plot of two typically reported measures in the auto industry. I've enhanced the map by providing most recent quarterly sales results. Even this simple map can stimulate a deeper discussion. But this is just the beginning.
Learn more about these techniques in MBTN Academy's Perceptual Mapping module.
Our 2025 catalog is available now. Check out our new Sustainability modules and our latest Marketing Metrics certification all launched this Fall. Plenty of time to add to your Spring 2025 courses! More info in the link below.
In an AI affected/infected world of education, what does learning mean?
https://drphilippahardman.substack.com/p/a-post-ai-learning-taxonomy
MBTN announces a new certification for Marketing Mix Metrics, the sixth in our popular series of micro-certifcations. The Marketing Mix Certification covers the topics in these MBTN modules: Advertising Metrics, Distribution Metrics, Pricing 1, Promotion Metrics, Sales Force Management 2, and New Product Forecasting. As is the case with all our certifications, there is no additional cost to offer certifications for students beyond the required modules.
https://www.mbtn.academy/marketing-mix-metrics-certification-new/
You’ve designed and run an experiment to determine the lift relative to a base case for various changes in marketing activities. Fantastic! But how does one extrapolate the results from the experiment to estimate the net economic impact of a change of a marketing variable? Is the lift worth the marketing expense? Learn some practical approaches to answering these essential marketing challenges in this month's free MBTN tutorial.
https://www.mbtn.academy/marketing-experiments-2-september-free-tutorial/
Market capitalization ratios are crucial tools for investors aiming to evaluate the financial health and market value of a company. These ratios provide insight into a company’s size, performance, and potential for growth relative to others in the market. This month’s free MBTN tutorial covers six standard measures based on market capitalization.
https://www.mbtn.academy/market-capitalization-ratios-august-free-mbtn-tutorial/
Game theory is the study of strategic interactions where the outcomes for each participant depend on the actions of others. Rooted in economics and mathematics, it provides a framework for understanding competitive and cooperative behaviors in various contexts, from business negotiations to international relations. Learn more about game theory in this month's free MBTN tutorial.
#gametheory #strategy #pricing
https://www.mbtn.academy/game-theory-julys-free-mbtn-tutorial/
This month’s free MBTN tutorial preview addresses calculating weighted averages, and is co-authored by Gopala (GG) Ganesh of the University of North Texas. Unlike simple averages that treat all data points equally, weighted averages assign importance to each number according to its relevance. Understanding how to properly use and interpret weighted averages can enhance your decision-making skills, whether in business, education, or even everyday personal finance.
https://www.mbtn.academy/weighted-averages-mays-free-mbtn-tutorial/
This month’s free MBTN Academy tutorial tackles key economic decisions in inventory management. Efficient inventory management decision making is essential for manufacturing and retail businesses, where striking the right balance between ordering costs, inventory holding costs, and optimizing quantities is pivotal.
#inventorymanagement #EOQ #MBTN
https://www.mbtn.academy/januarys-free-mbtn-tutorial-inventory-management-decision-making/
Is your marketing plan(e) fueled by marketing metrics and/or marketing analytics? Are they the same? Related? Totally different animals? What do those terms mean? Find out more in the latest MBTN blogpost.
#marketinganalytics #marketingmetrics
https://www.mbtn.academy/marketing-metrics-and-marketing-analytics/
Short video that uses Roger Martin's strategy framework, but applied to innovation. Certainly applicable generally as well. Key point, make choices! #strategy
This month’s free MBTN Academy tutorial covers HR staffing metrics including Cost per Hire, Time to Fill, Internal and External Hiring Costs, and Fixed and Variable Hiring Costs. Analyzing and optimizing these metrics enhance an organization’s recruitment strategies, reduce hiring expenses, shorten the time to onboard new talent, and create a more agile and competitive workforce.
https://www.mbtn.academy/decembers-free-mbtn-tutorial-hr-staffing-metrics/
Marketing Variance Analysis is a crucial tool that allows organizations to evaluate and understand the differences between expected and actual outcomes. In this month’s free tutorial on Marketing Variance Analysis, we will delve into a high-level examination of the potential causes of variation in net marketing contribution.
https://www.mbtn.academy/marketing-variance-analysis-novembers-free-mbtn-tutorial/