Well folks, we have to talk about tariffs. TLDR- We are doing our very best to not increase prices for our customers if we can avoid it.
More than a camera store—Action Camera is your photography hub! Gear, rentals, classes, events & expert advice in Rocklin, CA. Come create with us!
Well folks, we have to talk about tariffs. TLDR- We are doing our very best to not increase prices for our customers if we can avoid it.
🎥 Get hands-on with a real Steadicam rig during our 41st Anniversary Event!
🎬 Meet pro operator Dengo Naify, with 8+ years experience, and see a full rig in action. You might even get to wear it!
📍 Action Camera Rocklin
🗓️ April 26–27
🔗 https://sites.google.com/actioncamera.com/anniversary/home
🎉 Action Camera’s Annual Anniversary Event is back!
📅 April 25–27 | 📍 Rocklin, CA
🎈 3 days of free demos, deals, and expert-led classes (limited space – sign up required)!
📸 Don’t miss this chance to connect, learn, and celebrate photography with us!
🔗 Full schedule & details: https://sites.google.com/actioncamera.com/anniversary/home
#photography #ActionCamera #CameraGear #PhotoEvent #RocklinCA
This may be the most important Tipsy Tuesday we have ever shared.
The cutest little pancake lenses have just arrived in store! The Viltrox 28mm F/4.5 is available for Sony FE and Fuji X mounts. Even better- it’s an autofocus lens for under $100🔥🎉
✨ Winner Announcement! ✨
After much deliberation (and a whole lot of awe), we’re thrilled to announce the winner of our Sony Photo Contest!
A huge THANK YOU to everyone who shared their work with us. Your vision and artistry inspire us daily, and we’re beyond grateful to celebrate photography with you.
📷 Let’s give a round of applause to our winner: MIKE LUCIDO!!
This amazing shot was captured on the Sony A7SIII and the 50mm f/1.2 GM 🔥
Welcome back to Tipsy Tuesday™! This week, let's learn about exposure preview. 📸
Happy International Women’s Day! 🥳📸 Today, we celebrate the incredible women in photography and videography who inspire us with their creativity and vision.
Tag a woman photographer or videographer you admire so we can shine a light on their work and amplify their voice!
We’re also grateful for the talented women who are the fabric of Action Camera- without your leadership and knowledge Action Camera would not be where it is today.
Gallery time is almost here!! You've got until March 10th to submit your Spring Photo Gallery entries - don't miss out! 📸🌸
Enter your Spring photos HERE: https://forms.gle/hsZ8MfRrCYth4wxf6 (PS this is footage of our Swap Meet Gallery back in October)
There is still time to sign up for our Still Life & Macro Workshop!
The class is scheduled for March 8th 2-5pm.
Learn the best techniques for getting high-detail macro photos and then put your new skills to use.
Sign-ups can be done through our website! 📸🌷www.actioncamera.com
ONE DAY REMAINS for our Shot on Sony Photo Contest!! Everyone here at Action Camera has a role to play in getting the word out. It is crunch time, which means we will👏not👏rest👏 until EVERYONE KNOWS that they can win $2,000 to spend on Sony at Action Camera. The deadline to submit your photo taken with a Sony camera and lens is February 28th at 11:59 PM.
(PS for legal purposes, comments made in this video are not to be taken seriously)
ONE WEEK LEFT!! The Shot on Sony Photo Contest ends in ONE WEEK- there is still time to enter to win $2,000 to spend on Sony at Action Camera. Not sure what to spend your winnings on? Here are some suggestions😉See full details and submit HERE: https://forms.gle/ZyqEJxif1M2J8gwL7
A Tipsy Tuesday dedicated to an often neglected button: the depth of field preview button 💘 I will always appreciate you, little button.
📸🚨Just under two weeks left to enter our Shot on Sony Photo Contest🚨📸
This is your chance to win $2,000 of Sony gear from Action Camera!
We want to see your best five images using a Sony Camera and Lens. You have until 11:59 PM PST on Friday, February 28, 2025 to submit for consideration.
See the official rules and submit your photos HERE: https://forms.gle/ZyqEJxif1M2J8gwL7
#sonyalpha #photography #shotonsony #photocontest
You've heard about bouquets of flowers. Maybe you have even heard about bouquets of books. Today, we would like to suggest a ✨📸bouquet for camera lovers📸✨ Happy Valentine's Day 💘 we love you!
Will Lily ꜰᴏᴄᴜꜱ on finding her true love, or will these cameras just ʟᴇᴀᴠᴇ ʜᴇʀ ᴏᴜᴛ ᴏꜰ ꜰʀᴀᴍᴇ? 📸💕
Watch as three ꜱʜᴜᴛᴛᴇʀ-ᴡᴏʀᴛʜʏ contestants try to ᴄᴀᴘᴛᴜʀᴇ her heart!
Who will she choose to ᴅᴇᴠᴇʟᴏᴘ a future with?
Tune in for all the ʟᴇɴꜱ-ꜰʟᴀʀɪɴɢ drama! Stop by the store and let us help you find your soul camera—because love at first click is real! (p.s. for Valentine's day, they want a lens)
Tipsy Tuesday but with a new set up! This week, we talk about IBIS (definitely not IBS) 📸
#photography #tipsytuesday
SHOT ON SONY CONTEST
I bet Chappell Roan would enter the Shot on Sony photo contest if she knew she could win $2,000 of Sony gear
Details and submissions HERE: https://forms.gle/mfA5eVP6ZrqcYUCEA !📷
#sonyalpha #photocompetition #photography #sacramentopetphotographer #rocklin #chappellroan
OM System Demo Day – Experience the All-New OM-3!
Date: Tuesday, February 11th, 2025
Time: 12:00 PM – 4:00 PM PST
Location: Action Camera, 4415 Granite Dr. #200, Rocklin, CA
Join us for an exclusive OM System Demo Day with Joel from OM System!
Get hands-on with the brand-new OM-3, plus OM’s latest 17mm, 25mm, and 100-400mm II lenses.
No registration required—just stop by and see what the buzz is about!
📸 Meet the New OM SYSTEMS OM-3! Redefining creative freedom!
We got to test the OM-3, 17mm & 25mm—now it’s your turn! Try it in-store on Feb 11th.
🔥 Key Features:
✅ 20MP Stacked BSI Sensor, 50fps AF
✅ 7.5EV Stops IS, IP53 Weather Sealing
✅ Metal Body, Creative & Video Dials
✅ Powerful Computational Tools
💰 Pre-Order Bonus (Feb 6-27): $200 off body + prime lens!