Action Camera Photo/Video

More than a camera store—Action Camera is your photography hub! Gear, rentals, classes, events & expert advice in Rocklin, CA. Come create with us!

Action Camera Photo/Videoactioncamera
2025-05-07

Well folks, we have to talk about tariffs. TLDR- We are doing our very best to not increase prices for our customers if we can avoid it.

Action Camera Photo/Videoactioncamera
2025-04-16

🎥 Get hands-on with a real Steadicam rig during our 41st Anniversary Event!

🎬 Meet pro operator Dengo Naify, with 8+ years experience, and see a full rig in action. You might even get to wear it!

📍 Action Camera Rocklin
🗓️ April 26–27
🔗 sites.google.com/actioncamera.

Action Camera Photo/Videoactioncamera
2025-04-04

🎉 Action Camera’s Annual Anniversary Event is back!
📅 April 25–27 | 📍 Rocklin, CA
🎈 3 days of free demos, deals, and expert-led classes (limited space – sign up required)!

📸 Don’t miss this chance to connect, learn, and celebrate photography with us!

🔗 Full schedule & details: sites.google.com/actioncamera.

Promotional graphic for Action Camera’s 41st Anniversary Celebration. The design features a sleek black background with gold text and accents. The Action Camera logo appears on the left, stylized with a camera outline and starburst. Large gold numbers '41' dominate the center-right, followed by the words 'ANNIVERSARY CELEBRATION' in a modern vertical layout. The event date 'April 25–27th 2025' is written at the bottom in white and gold text.
Action Camera Photo/Videoactioncamera
2025-04-04

This may be the most important Tipsy Tuesday we have ever shared.

Action Camera Photo/Videoactioncamera
2025-03-26

The cutest little pancake lenses have just arrived in store! The Viltrox 28mm F/4.5 is available for Sony FE and Fuji X mounts. Even better- it’s an autofocus lens for under $100🔥🎉

actioncamera.com/shop?query=vi

Display of two Viltrox AF 28mm f/4.5 prime lenses in their retail boxes, one for Sony E-mount (AF 28/4.5 FE) and one for Fujifilm X-mount (AF 28/4.5 XF). A Fujifilm X-M5 camera is positioned on top of the X-mount lens box, while a Sony A7C II camera with the Viltrox lens attached is standing vertically to the left. The background is blurred with vibrant colors, including orange and green panels.
Action Camera Photo/Videoactioncamera
2025-03-20

✨ Winner Announcement! ✨
After much deliberation (and a whole lot of awe), we’re thrilled to announce the winner of our Sony Photo Contest!

A huge THANK YOU to everyone who shared their work with us. Your vision and artistry inspire us daily, and we’re beyond grateful to celebrate photography with you.

📷 Let’s give a round of applause to our winner: MIKE LUCIDO!!

This amazing shot was captured on the Sony A7SIII and the 50mm f/1.2 GM 🔥

A dramatic nighttime photograph of firefighters battling a house fire. A firefighter wearing full protective gear, including a helmet and oxygen tank, stands in the center of the frame surrounded by smoke and glowing embers. The remains of a burning structure are visible on the left, with charred debris scattered around. Other firefighters work in the background, silhouetted against the intense orange and yellow glow of the flames. Bare tree branches stretch overhead, adding to the dramatic atmosphere.
Action Camera Photo/Videoactioncamera
2025-03-20

Welcome back to Tipsy Tuesday™! This week, let's learn about exposure preview. 📸

Action Camera Photo/Videoactioncamera
2025-03-08

Happy International Women’s Day! 🥳📸 Today, we celebrate the incredible women in photography and videography who inspire us with their creativity and vision.
Tag a woman photographer or videographer you admire so we can shine a light on their work and amplify their voice!

We’re also grateful for the talented women who are the fabric of Action Camera- without your leadership and knowledge Action Camera would not be where it is today.

Promotional graphic celebrating International Women’s Day. The image features a hand with neatly painted nails holding a vintage film camera with the Action Camera logo placed on it. The bold text at the top reads, 'Happy International Women’s Day' in vibrant orange. Below, a message encourages viewers to tag a woman photographer or videographer they admire so their work can be reshared. A right-facing orange arrow points to a note that invites viewers to swipe to see how talented the women of Action Camera are. The background is a soft beige tone, complementing the retro aesthetic of the camera.Photograph of a uniquely twisted aspen tree with golden autumn leaves in a field of dry grass. The background consists of blurred aspen trees with vibrant yellow foliage. At the bottom of the image, there is a text overlay in an elegant orange font that reads, 'Melinda - General Manager.Photograph of two Atlantic puffins standing on a grassy hillside with a rocky, moss-covered cliff in the background. The puffins have black and white plumage, bright orange beaks, and matching orange webbed feet. One puffin stands closer to the foreground while the other is slightly behind. At the bottom of the image, a text overlay in an elegant orange font reads, 'Katie - Office Manager.Black and white photograph of a newlywed couple sharing an intimate moment under the bride’s veil. The groom, wearing a light-colored suit and tie, gently holds the bride’s face as they lean in with their noses touching and eyes closed. The bride, wearing a sparkling tiara, smiles warmly. The groom’s wristwatch is visible on his left hand. At the bottom of the image, a text overlay in an elegant orange font reads, 'Ellie - Community and Media Manager.'
Action Camera Photo/Videoactioncamera
2025-03-07

Gallery time is almost here!! You've got until March 10th to submit your Spring Photo Gallery entries - don't miss out! 📸🌸

Enter your Spring photos HERE: forms.gle/hsZ8MfRrCYth4wxf6 (PS this is footage of our Swap Meet Gallery back in October)

Action Camera Photo/Videoactioncamera
2025-03-05

There is still time to sign up for our Still Life & Macro Workshop!
The class is scheduled for March 8th 2-5pm.

Learn the best techniques for getting high-detail macro photos and then put your new skills to use.

Sign-ups can be done through our website! 📸🌷www.actioncamera.com

Action Camera Photo/Videoactioncamera
2025-02-27

ONE DAY REMAINS for our Shot on Sony Photo Contest!! Everyone here at Action Camera has a role to play in getting the word out. It is crunch time, which means we will👏not👏rest👏 until EVERYONE KNOWS that they can win $2,000 to spend on Sony at Action Camera. The deadline to submit your photo taken with a Sony camera and lens is February 28th at 11:59 PM.
(PS for legal purposes, comments made in this video are not to be taken seriously)

Action Camera Photo/Videoactioncamera
2025-02-22

ONE WEEK LEFT!! The Shot on Sony Photo Contest ends in ONE WEEK- there is still time to enter to win $2,000 to spend on Sony at Action Camera. Not sure what to spend your winnings on? Here are some suggestions😉See full details and submit HERE: forms.gle/ZyqEJxif1M2J8gwL7

@SonyAlpha

Promotional graphic for the 'Shot on Sony Photo Contest' by Action Camera. The image features a Sony 70-200mm G OSS II lens standing next to an orange Sony 2X Teleconverter box. The text overlay reads, 'Sony Gear under $2,000 that you can win by entering the Shot on Sony Photo Contest.' The Action Camera logo is displayed at the bottom, with a right-facing arrow indicating more details.Promotional graphic featuring the Sony FE 200-600mm f/5.6-6.3 G OSS lens. The lens is displayed at an angle with a gold outline. The text describes it as 'The super-telephoto workhorse—Perfect for wildlife, sports, and more!' The price of $1999.99 is listed at the bottom of the graphic. The background is light gray with a rounded rectangular design element framing the text and lens image.Promotional graphic featuring the Sony a6700 camera with the 18-135mm lens kit. The camera is displayed at an angle with a gold outline. The text describes it as a 'Compact camera with the latest AI technology. A hybrid shooter’s dream.' The price of $1799.99 is listed at the bottom. The background is light gray with a rounded rectangular design element framing the text and camera image.Promotional graphic featuring the Sony FE 85mm f/1.4 GM II lens. The lens is displayed at an angle with a gold outline. The text describes it as 'The new and improved 85mm GM. Ideal for portraiture and low-light performance.' The price of $1799.99 is listed at the bottom. The background is light gray with a rounded rectangular design element framing the text and lens image.
Action Camera Photo/Videoactioncamera
2025-02-19

A Tipsy Tuesday dedicated to an often neglected button: the depth of field preview button 💘 I will always appreciate you, little button.

Action Camera Photo/Videoactioncamera
2025-02-15

📸🚨Just under two weeks left to enter our Shot on Sony Photo Contest🚨📸

This is your chance to win $2,000 of Sony gear from Action Camera!

We want to see your best five images using a Sony Camera and Lens. You have until 11:59 PM PST on Friday, February 28, 2025 to submit for consideration.

See the official rules and submit your photos HERE: forms.gle/ZyqEJxif1M2J8gwL7

Promotional graphic for the 'Shot on Sony Photo Contest' hosted by Action Camera. The image features a stylized Sony Alpha 9 camera with a large lens, set against a gradient background of purple and orange with a starburst effect. Below the camera, there is an array of Sony lenses. The contest details invite participants to submit photos taken with a Sony camera and lens for a chance to win. A white speech bubble states, 'Winner receives $2,000 to spend on Sony!' The deadline is February 28, 2025
Action Camera Photo/Videoactioncamera
2025-02-14

You've heard about bouquets of flowers. Maybe you have even heard about bouquets of books. Today, we would like to suggest a ✨📸bouquet for camera lovers📸✨ Happy Valentine's Day 💘 we love you!

A creatively arranged photography-themed gift bouquet wrapped in brown paper, featuring yellow roses, a blue '400 ISO' embroidered cap, a Tamron camera lens, a roll of Portra 400 film, a photographer's coloring book, and various photography-related accessories. The bouquet also includes socks with camera patterns, sticker packs, an enamel pin, and decorative black film reel flowers. The background is a warm red tone, complementing the aesthetic presentation.
Action Camera Photo/Videoactioncamera
2025-02-13

Will Lily ꜰᴏᴄᴜꜱ on finding her true love, or will these cameras just ʟᴇᴀᴠᴇ ʜᴇʀ ᴏᴜᴛ ᴏꜰ ꜰʀᴀᴍᴇ? 📸💕

Watch as three ꜱʜᴜᴛᴛᴇʀ-ᴡᴏʀᴛʜʏ contestants try to ᴄᴀᴘᴛᴜʀᴇ her heart!
Who will she choose to ᴅᴇᴠᴇʟᴏᴘ a future with?

Tune in for all the ʟᴇɴꜱ-ꜰʟᴀʀɪɴɢ drama! Stop by the store and let us help you find your soul camera—because love at first click is real! (p.s. for Valentine's day, they want a lens)

Action Camera Photo/Videoactioncamera
2025-02-11

Tipsy Tuesday but with a new set up! This week, we talk about IBIS (definitely not IBS) 📸

Action Camera Photo/Videoactioncamera
2025-02-08

SHOT ON SONY CONTEST
I bet Chappell Roan would enter the Shot on Sony photo contest if she knew she could win $2,000 of Sony gear

Details and submissions HERE: forms.gle/mfA5eVP6ZrqcYUCEA !📷

Action Camera Photo/Videoactioncamera
2025-02-07

OM System Demo Day – Experience the All-New OM-3!

Date: Tuesday, February 11th, 2025
Time: 12:00 PM – 4:00 PM PST
Location: Action Camera, 4415 Granite Dr. #200, Rocklin, CA

Join us for an exclusive OM System Demo Day with Joel from OM System!

Get hands-on with the brand-new OM-3, plus OM’s latest 17mm, 25mm, and 100-400mm II lenses.

No registration required—just stop by and see what the buzz is about!

Promotional graphic for the OM SYSTEM 'First Look Event' featuring a top-down view of an OM-3 camera, a large telephoto lens with a tripod collar, and a smaller prime lens, all placed on a muted green background. The event details, 'FEB 11TH 12-4pm,' are displayed in bold white text on the right side, while the OM SYSTEM logo and 'First Look Event' are on the left.
Action Camera Photo/Videoactioncamera
2025-02-06

📸 Meet the New OM SYSTEMS OM-3! Redefining creative freedom!

We got to test the OM-3, 17mm & 25mm—now it’s your turn! Try it in-store on Feb 11th.

🔥 Key Features:
✅ 20MP Stacked BSI Sensor, 50fps AF
✅ 7.5EV Stops IS, IP53 Weather Sealing
✅ Metal Body, Creative & Video Dials
✅ Powerful Computational Tools

💰 Pre-Order Bonus (Feb 6-27): $200 off body + prime lens!

tinyurl.com/ye58wrzu

Client Info

Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst