This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.

Here is an interesting article from 2021 but still very informative about what is going on in the #circularConstruction and #sustainableArchitecture in Europe.

#builtEnvironment #architecture #sustainability

https://www.bbc.com/future/article/20211215-the-buildings-made-from-rubbish