SEO isn’t dead.
But the wrong SEO strategy will burn time & budget for zero ROI.
Focus on converting clicks, and not just getting them.

Here’s where to focus instead:

✅ Local SEO
✅ Trust-based assets
✅ Clear differentiation
✅ Search intent alignment

It gets worse…
If you go after national keywords without enterprise-level spend ($30K–$40K/month), your odds of converting drop even further.

The truth:

SEO generates clicks.
Conversions happen after the click.
If your website and offer aren’t built to convert, your SEO budget is wasted.

Here’s the typical MSP SEO story:

1️⃣ Spend months chasing broad keywords like “IT Support Los Angeles”
2️⃣ Finally rank high and get clicks
3️⃣ …But no leads show up

📊 SEO ≠ Lead Generation.

It’s visibility.
And that misunderstanding is costing MSPs thousands every year.

🧵

📊 SEO ≠ Lead Generation.

It’s visibility.
And that misunderstanding is costing MSPs thousands every year.

🧵 Let’s break down why clicks aren’t leads, and what actually works.

This isn’t about being everywhere.
It’s about being effective somewhere first.

One funnel. Convert. Scale from what you know.

Suddenly:

✅ Your outreach is tighter.
✅ Your ad copy writes itself.
✅ Your conversations match buyer intent.

Get that first funnel converting and everything shifts:

➡️ You know what resonates with buyers
➡️ You figure out pricing
➡️ You position yourself in the real world
➡️ You stop guessing

The real game starts when you build one funnel end-to-end:

• One traffic source
• One offer
• One landing page
• One message
• One tracking system

They spread across 5 channels—cold email, SEO, LinkedIn DMs, ads, newsletters.

✅ Master none.
❌ Dilute all five.

Scaling an MSP is not about doing more.
It’s about doing one thing well enough to repeat it with confidence.

Don’t build a funnel on top of missing visibility.
Fix your local presence first.

Then watch the rest of your marketing actually work.

#MSPMarketing #LocalSEO #GoogleMaps #LeadGeneration

The buyer journey starts with Maps.
The shortlist forms in seconds.
If you’re not on it, the rest of your marketing doesn’t matter.

If you’re not ranking for:
🔍 “IT support near me”
🔍 “managed services [city]”

…your marketing is running on fumes.

And yet… most MSPs obsess over homepage design or ad spend
before they even touch their Google Business Profile.

Across MSPs we track, 60% of leads come directly from Maps.
Another 25% are influenced by it.

That’s 85% of your pipeline flowing through one layer of search intent.

Google Maps isn’t “just another traffic source.”
It’s the visibility layer that decides whether your MSP even gets considered.

If your value prop sounds like every other MSP, they’ll assume you deliver like every other MSP.
Clarity isn't just about being understood — it's about standing out, fast.