"Not selling".

The action that most good salespeople do, most of the time.

Instead, they're listening for momentum, asking questions, seeing if the wheels are really turning. They're being helpful, but they're trying to disqualify the buyer too.

https://everyonewantsprogress.com/0071-sell-by-not-selling/

A struggle is an awful thing to waste.

Cratophrasty: mentioning a cultural icon or powerful figure to bolster an argument.

"These powerful people do this naturally, so my point is valid."

It’s all over tech writing. It’s different than cargo-culting: tactics and strategies can be recommended without naming a giant.

I’m reading a book where the author cites Steve Jobs and Elon Musk as individuals having a sort of natural sense of what the book proposes. They don’t need the advice, but you do.

Sure, it’s a cultural callout, but the author could have edited that part out entirely.

Oho!
New Season of Somebody Feed Phil just dropped on Netflix.

A friend of mine can’t stand Phil Rosenthal ("too obnoxious"), but I really like him.

That friend also can’t stand Weird Al.

But he’s still my friend, weirdly.

Friends:

Happy to Report that I've met my two goals:
- Updated the public site of ReadWith
- Advanced in UI tweaks

Here's video #3 with two more goals.

Please join me with your own "Happy to Report". It'll be fun.
#happytoreport
https://www.youtube.com/watch?v=Po3beIfvfVE

@philippec beau camper quand même

Long before the internet, some phone networks were hackable by playing a single tone at 2600Hz.

Whistled into a phone, it could grant you unrestricted access. Do you have the vocal chops to be an old-school phone phreak?

I built a web app to test your ability to produce the legendary frequency. You won't get free long distance calls but you will get some honor in the knowledge that you could have been a cool hacker. 😎

I am sad to say that I can only whistle up to 1100Hz... But my wife (a long time woodwind player) is able to consistently get it.

Give it a try: https://phreak.kmcd.dev/

#phreaking #2600Hz #bluebox #RetroComputing #hacker #infosec #Tech

Can you guys help me out?

If you go to https://readwith.club,
...and you scan the page very quickly
...up until the point where you feel getting losing interest, like 30 seconds or less,
...and then you stop and come back here.

How would you summarize what you just saw?

Being able to describe your dream customer.
Nice.

Being able to describe your customer's dream.
Nicer.

"A novel way"
"No spoilers"
"Turn the page"
"Keep reading"

Love when the words match up like that, between the domain (of reading) and the user's JTBD.

New page coming tomorrow probably.

They say an image is worth a thousand words.
But landing pages with short bits of text feel off.
They're off because it's a style.
An overused style.
That says,
a lot.

So liquid you can almost lick it!
↓

A marketing approach that's quick, inexpensive, and right for your offering. That's the goal.

It doesn't have to be all-out.

So here are a few questions to get to that minimal marketing.
https://everyonewantsprogress.com/0070-minimal-marketing/

Happy Father’s Day my pals.

You guys are important.
Rooting for you all.

Let’s say you were to invent a universe with its laws.

Would you have tweaked it such that:
- matter is empty, nothing essentially touches
- whole galaxies might contain a handful of interesting systems
- 100 trillion synapses required for intelligence

Counter intuitive scales!

Truth is in the asymmetries.

I’m listening to The Mom Test, almost half way in, and you get the sense that:

- most customer interviews produce fluff
- most answers don’t give the whole truth
- most people don’t want the interview

You’re digging for rare gold.

May the Schwartz be with you.

Spaceballs 2!

Friends:

I'm running a series of videos in the next couple weeks called "Happy to Report", for a bit of public accountability building ReadWith.

✅ Met my two goals from last week

https://www.youtube.com/watch?v=zVdMNkFJts0

You should run videos like these too BTW, it'd be fun.
#happytoreport

Two takes:

Liquid Glass is so lusciously pretty that it might make people look more at their phones.

Liquid Glass is so life-like that it might make people want to open a door and go outside or read a book. In real life, you'd never tolerate small white text on a window.

We'll see!