Product management and consumer science at Viewport. Downtown Austin dweller and advocate for inclusive neighborhoods. #prodmgmt #productmanagement
Jenny Wanger on analyzing competitors' strategies instead of features: https://jennywanger.com/articles/your-competitors-are-telling-you-their-strategy
The level of detail obscures what matters most, though. We mostly need to know what word a competitor owns in the minds of prospects, so we can find a different one to own.
Beyond the prompt: in the future, AI agents will participate in meetings with humans in real time, without explicit prompting. Imagine an agent raising its hand during a Zoom meeting and voicing an opinion or offering an idea. #AIX
In #agile, user stories stand for stories of users solving problems and achieving goals using our product. Structure prospect interviews similarly: elicit stories about users' actual experiences. These stories need not involve our product. #productmanagement
Black box AI attempts to improve users' experiences without users knowing or caring that AI is involved. White box AI makes itself obvious to users.
One promise of white box AI lies in establishing a healthy 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 with the user (H/T Jake McKee), beyond mere completion of individual tasks.
Servant leadership and #productmanagement https://www.ronkepm.com/post/the-quiet-strength-of-servant-leadership
I've noticed steady improvements in AI generating code. I must say, though, that I like it when it includes one mysterious error that forces me to understand the code so I can fix it.
Whether your team uses RICE or not for prioritizing is rather inconsequential. Having a sound and well-understood product strategy to guide priorities and decisions is what really matters.
#productmanagement
Peter Drucker famously said, "The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." Marketing is much more than an "outbound" activity, and #productmanagement is closely related to marketing.
Have you ever been a victim of product gaslighting? "Product gaslighting" is when you report a bug in a product, and support never acknowledges it's a bug and acts like you're crazy for expecting it work.
I would add that many prospects simply enjoy sharing their experiences and perspectives.
"What we need to do is shift that to being a relationship. The reason they're going to want to work with you as a partner in the research . . . is that you are going to make their lives so much better when you learn what it means to build great experiences."
"One of the things we did [wrong] was that we made research transactional. We made it, 'I'm going to pay you money . . . so that I can extract information from you'." - @jmspool #productmanagement #ux
Giving - your time, expertise, compassion, energy - is its own reward. It feels good. Too often, we assume people need an extra incentive or external reward. #productmanagement
"Positioning" in the context of #prodmgmt and #marketing is ambiguous. Positioning refers to the process of deciding the differentiated value your product will realize and represent in the minds of prospects. It can also refer to messaging and other tactics you use to shape those perceptions.
(I had to control my gag reflexes while reading the word "validate" a dozen times, but otherwise it was a great read.)
The first question you should ask when someone asks you to create a product roadmap is what problem it would allegedly solve to have one. It may or may not be advisable to create one, depending on the answer and the situation.
https://romanpichler.medium.com/when-you-should-not-use-a-product-roadmap-81ac010d00de
#productmanagement
The behaviors, problems, and outcomes that impact your customers most usually don't happen inside your product. Listen to Jared Peterson describe how #UX and #productmanagement often neglect what happens outside the product.
https://www.productcoalition.com/p/behavioural-science-and-strategy
Peter F. Drucker is famous for having stated: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
If this assertion is true, then #productmanagement and #marketing have a great deal of overlap.
"Teachers facilitate a learning experience, and students learn what they're ready to learn." - @ttorres #productmanagement
Do you or your team have knowledge to share about product management and marketing?
The next ProductCamp Austin "unconference" is taking place Saturday, April 12th, 2025. Details and a link to propose a session are on the website: https://www.productcampaustin.org