https://arstechnica.com/tech-policy/2023/08/meta-finally-caved-to-eu-demands-to-get-consent-for-personalized-ads/
#Meta resisted using a consent legal basis for #datacollectionβ¦because it makes it too easy for app users to opt out. When Apple started asking iPhone users for consentβ¦many users opted out, and Meta's ad revenue took a huge hit as it lost access toβ¦#3rdpartydataβ¦Meta's ad revenue could take an even bigger hit because of those tweaks if the algorithm is now overly reliant on the company's own data collection, which could soon experience a sudden decrease in volume.