#Nielsen has launched the #OutcomesMarketplace within its Nielsen One platform, enabling clients to #measure #advertisingeffectiveness #beyondreach and #beyondfrequency. The marketplace, utilizing measurement tools from partners like Realeyes, provides brand, sales, attention, and conversion metrics. https://www.marketingdive.com/news/nielsen-outcomes-marketplace-more-actionable-information/756664/?eicker.marketing #performance #marketing #analytics

AdsWizz and Nielsen extend data partnership for enhanced audio targeting: Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness. https://ppc.land/adswizz-and-nielsen-extend-data-partnership-for-enhanced-audio-targeting/ #DigitalMarketing #AudioAdvertising #DataPartnership #AudienceSegmentation #AdvertisingEffectiveness

ICYMI: Marketing effectiveness research shows equal impact in months 5-24: New study reveals how brands underestimate long-term marketing returns and pricing power effects. https://ppc.land/marketing-effectiveness-research-shows-equal-impact-in-months-5-24/ #MarketingResearch #BrandStrategy #LongTermGrowth #PricingPower #AdvertisingEffectiveness